MATT RUBY@mattruby
"What are your jokes about?" This is what's getting airplay on Sirius. Really sums things up well.
7:51 PM · Jul 26, 2026 · 87 Views
Punchup’s blog has good stuff like When do fans actually buy tickets? and Facebook Ads: A Guide for Comedians.
Here’s an interesting excerpt from “When do people buy tickets to shows” Punchup sent to its email list…
What a guaranteed sellout looks like
46% of tickets sell on the day the show goes on sale - the single biggest burst
51% within the first 3 days
58% in the first week on sale
63% within two weeks of announcement
→ See this pace? Add a second show. The demand is there.
TYPICAL SHOW
What a normal show looks like:
Only ~17% of tickets sell a month out. A quiet start is normal
Just 5% sell two months ahead, the early sales stay flat
58% sell in the final week
21% sell on the day of the show, this is the single biggest day
The curve is the mirror image: slow and quiet for weeks, then a sharp spike at the very end. These buyers are procrastinators, and create stress, but they do show up!
→ Run ads in the final 14 days (with the majority of the budget spent in the last 7 days). Post the day before, and the day of, that’s when these buyers decide. Make sure you email/text when the show is announced, a week out and the day of the show!
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