We all recognize the importance of product-market fit and founder-market fit in building successful ventures. Recently, however, we’ve observed another critical dimension among founders in our portfolio: Founder-Purpose Fit.
Founder-Purpose Fit captures the alignment between a founder’s personal motivations and the deeper meaning behind the problem they’re tackling. These founders are driven not just by the opportunity to build a large business, but also by an underlying purpose—a desire to create meaningful impact. This alignment often drives their resilience, creativity, and determination to tackle complex challenges that often require longer timeframes to achieve success.
We’ve observed this alignment most strongly in domains like climate, healthcare, biotech, and now defense—areas where the stakes are high and the potential for global impact is significant.
These purpose-driven founders don’t always begin as experts in their chosen industries. Instead, their commitment to the cause drives them to immerse themselves deeply in a problem space, rapidly gaining expertise, forging partnerships, and building networks needed to succeed. Their ability to evolve into domain leaders stems from their connection to the purpose behind their work. While other forms of extrinsic motivation may at times become depleted, an intrinsic sense of purpose can fuel a founder's journey almost endlessly.
Importantly, purpose is not a substitute for business fundamentals. Founder-Purpose Fit enhances, rather than replaces, the need for a strong market, a sound strategy, and a clear path to profitability.
Our portfolio reflects the strength of this type of founder. Dr. Michal Tsur, for instance, a serial entrepreneur behind Cyota and Kaltura, was driven by a desire to make a meaningful impact in healthcare. She leveraged her experience to co-found Remepy, pioneering a new category of Hybrid Drugs. Similarly, Dr. Dan Deviri, a scientist with expertise spanning biology, physics, and chemistry, sought to address the climate crisis. Through extensive research and engagement with the field, he co-founded CarbonBlue, which develops an innovative water-based carbon dioxide removal solution. These are just two examples, with many more across our portfolio.
While as a 'generalist' fund we actively seek to support various types of founders across all domains, partnering with those driven by meaning and purpose is especially inspiring.
Bluebricks - Bluebricks is building a cloud infrastructure management platform to streamline provisioning and collaboration across multi-regions and cloud environments. Their proprietary Atomic Infrastructure™️ technology breaks down infrastructure into small, reusable blueprints, enabling hyper-automation, increasing security and compliance, and reducing the blast radius of changes. The company recently announced its $4.5M Seed round led by Glilot Capital Partners and Flint Capital.
CoPilotKit - CopilotKit is an open-source platform that helps developers integrate AI copilots into their applications quickly and efficiently with customizable components and real-time data capabilities. It simplifies building AI-driven user experiences while supporting advanced integrations like LangChain and LangGraph.
Enso - Designed for non-technical users, Enso introduces the world’s first experience where AI bots deliver premium-quality services directly to SMB customers at a fraction of the cost. The company recently announced its $6M Seed round led by NFX.
Chamelio - Chamelio is an AI-powered platform designed to enhance in-house legal teams' efficiency by streamlining contract negotiation, collaboration, and compliance monitoring. It learns from your legal documents to create an intelligent system that works for you, not the other way around.
Kimba - Kimba is developing the first AI- powered sleep solution that uses real- time personalized scent therapy for the $44B sleep deprivation industry.
Swan AI - Swan AI is a bold experiment aimed at pushing the boundaries of business efficiency - getting to $100m ARR with 10 FTEs and AI agents. They’re building for SMBs who share the same vision - scale with digital workers rather than human labor. Their first digital worker is an AI BDR focused on helping SMBs generate and capture demand through email and LinkedIn outbound.
Shifters Robotics -Shifters is an autonomous robotics platform dedicated to preserving human life by deploying AI-native robots for the world’s most dangerous tasks. The company’s systems combine unmatched mobility, modular expandability, and cost-efficiency, making them ideal for a variety of use-cases including defense and homeland security.
Tip&Cue - Tip & Cue offers real-time monitoring, classification, and geolocation of radio-frequency interferences, enabling operations to proactively mitigate interference risks and ensure seamless wireless connectivity with initial use cases in defense and aviation.
CarbonBlue successfully closed its Seed funding round, bringing its total funding to $10M. The company was also recognized as one of Israel’s most promising startups by CTech and TheMarker.
Diptera.ai was spotlighted in the Impact Nation initiative for its innovative solution to eradicate mosquito-borne diseases.
Firmus raised an additional funding round to transform pre-construction risk management through cutting-edge AI-powered solutions.
Gigablue signed a strategic partnership with ClearSky to manage the distribution of carbon credits within the aviation sector and other hard-to-abate industries. The company also received the X-Factor award by XPRIZE Carbon Removal for their innovative CDR concept.
Guardoc Health raised a $3M Seed round to tackle documentation overload for nurses, enhance patient care, and optimize revenues, with an initial focus on long-term care facilities. Founder Hadassah Backman was spotlighted on the Value Inspiration Podcast and featured in Healthcare IT News.
MDI Health was featured at the AWS Healthcare podcast and at Becker’s Healthcare.
OurRitual secured $5M in Seed funding to expand its digital relationship therapy platform. The company also announced the appointment of renowned clinical psychologist and psychoanalyst Dr. Orna Guralnik as the company’s Chief Clinical Officer.
R2 has been prominently featured in recent articles by The New York Times, Bloomberg and The WSJ, Washington Post, N12, and Globes highlighting its relevance amidst the rising threat of drones.
Remepy secured a $10M Seed round which together with earlier funding totals $15 million. The company also announced that Dr. Danny Bar Zohar, Merck’s Global head of R&D and Chief Medical Officer, will be joining the board. The company was also recognized as one of Israel’s most promising startups by CTech
Remilk was spotlighted in MIT Technology Review's article exploring how biotech companies are leveraging precision fermentation to create cow-free milk and revolutionize the dairy industry.
Sloyd raised €3M Seed round to accelerate 3D design solutions for creators and gaming companies. The company was also named one of the most innovative gaming and interactive media startups in the 2025 Gamechangers
Wisor.AI was named as one of Thetius’ 50 Most Innovative Startups and Scaleups in the Maritime Industry 2024. The company also announced the addition of Dr. Erez Agmoni, Global Head of Innovation at Maersk, to its Advisory Board.
Bluebricks is looking for Head of Marketing and Engineering Lead {explore here}
Chamelio has a few open positions for engineers {explore here}
Cubic is looking for a Full Stack Developer and a Marketing Intern {explore here}
Ditto is looking for a Senior Full Stack Developer {explore here}
Enso has various open positions in marketing, sales and engineering {explore here}
MDI Health is looking for Clinical Pharmacists and Health Plan Sales Manager {explore here}
Nas Company has a few open positions for people who want to work remotely {explore here}
OurRitual has various positions in R&D, Product and Operations {explore here}
Remepy is looking for Mobile Developers {explore here}
Visitt has a few open positions in customer support {explore here}
Wisor AI has a few open positions in R&D, Sales and Customer Success {explore here}
We’re thrilled to invite you to the DefenceTech Summit, a premier event exploring cutting-edge defense innovations and Israel's global impact on security solutions.
Naor Caspi, one of our partners, will be speaking on the panel "Investing in Dual-Use – Why Now?", sharing insights into the growing importance of dual-use technologies and why now is the time to invest.
We’re excited to unveil our freshly redesigned website! Explore our portfolio and get a comprehensive view of our investment focus and process. Visit here
Fresh Fund is a sector-agnostic pre-seed fund investing in Israeli founders. As one of the largest and most active dedicated pre-seed funds in Israel, we love to partner with founders from day zero.
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