👋 Hey, it’s Jordan!
Getting into retail is one challenge. Making sure shoppers understand your product, buyers trust your execution, and your margins can support the growth is another. This week, we’re looking at the pieces that have to work together behind the scenes from packaging and brokers to trade deductions and cash flow because a strong retail pitch only matters if the business is ready to deliver.
Packaging has to communicate quickly and clearly on shelf.
Retail growth depends on the right partners, systems, and margin discipline.
Better visibility into trade spend and cash flow helps brands scale with fewer surprises.
Your packaging is doing part of the selling long before you get in front of a buyer. If shoppers cannot quickly understand what the product is, why it is different, or which benefit matters most, the brand has to work much harder to earn velocity.
That is why packaging should be treated as a sales tool, not just a design project. The strongest packaging creates clarity, prioritizes the right claims, and gives both shoppers and buyers more confidence that the product can perform on shelf.
Trade and deductions continue to get more complex, and brands that do not tighten these systems will feel it in their margins and forecasting.
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A broker can accelerate retail growth, but only when your margins, trade spend, and retail readiness are strong enough to support the relationship.
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One of the most practical reminders here is that monthly forecasting helps you plan, but weekly forecasting helps you avoid the surprises that can derail growth.
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Packaging is one of the most important sales tools a CPG brand has. But the packaging that gets you started isn’t always the packaging that will help you scale.
In this episode, I’m joined by Eve Ackerley, Co-Founder and CEO of Evie’s Snacks, and Taja Dockendorf, Founder of Pulp & Wire, the design agency behind Evie’s packaging redesign.
We explore the evolution of Evie’s packaging, including moments when the original design created confusion about the product, and what ultimately led Eve to rethink how the brand showed up on shelf.
From there, Taja shares how Pulp & Wire approaches packaging strategy, product communication, visual hierarchy, and shelf presence. We’ll unpack how founders can recognize when their packaging isn’t working, what actually matters in a redesign, and how to create packaging that stays true to the brand while helping it grow at retail.
Retail Media IQ helps CPG brands drive incremental revenue and increase retailer velocity. Especially across platforms like Whole Foods and Instacart. They’re offering a FREE audit for 5 Foodbevy brands to help identify how you can increase sales, where you may be spending too much, and how to improve your ROAS. The best part is that if you decide to work with them, there’s no retainer fee, and their pricing is 100% referral-based.
Truli helps food, beverage, and supplement brands catch costly FDA and FTC compliance issues across their labels and marketing claims.
Submit one SKU for a completely FREE compliance review and find out what needs fixing before your next print run or retail launch.
Pulp+Wire is a full-service CPG creative agency that helps brands stand out, scale faster, and drive growth through strategic branding, packaging design, website creative, trade show experiences, and more. Limited-Time Offer: Get a FREE Brand Audit Session. Limited to the first 5 brands that respond this week.
Diagnose your Amazon account and hand you a 90-day roadmap to fix it.
The Amazon Whisperer specializes in helping CPG brands scale profitably on Amazon through strategy, advertising, listing optimization, creative, backend management and much more. Get started with a free Profitability Roadmap where we run an in-depth account diagnostic, identify the issues and opportunities, and deliver a 90-day plan to scale your account profitably.
Harvest Hub CPG gives founders the edge in submitting correctly, to the right person, at the right time, with the right documents, to over 75,000 accounts nationwide. Access category review calendars for 150 key accounts, distribution information, buyer details, promotional requirements, and grow your business with the information major national sales companies use.
📋 Second helps brands capture Fancy Food Show booth conversations in real time. Your team texts in badge scans, business cards, voice memos, sample requests, and quick notes from the floor.
💰 Bridge Marketplace is the official financing partner for Walmart and Sam’s Club suppliers. Bridge offers purchase order financing that funds your production costs at rates competitive with traditional inventory and asset-based loans, without taking a loan against your business.
👩💻 Plus Forty helps CPG and e-commerce brands scale with vetted VAs and offshore talent, from executive assistants to media buyers, sales support, and more. Exclusive for Foodbevy they offering 2 brands the chance to try a Virtual Assistant for free: 5 free VA hours, No upfront costs and CPG and AI-capable support
💻 Peasy is a free, all-in-one operating system for CPG brands, built to replace spreadsheets with one simple dashboard for purchasing, receiving, production, inventory, and sales. Right now, they’re offering completely FREE access to the full platform with no limits, no credit card, no contracts.
E-mail: intro@foodbevy.com to request an introduction to any of the partners above
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