🍿 Frankie’s Organic Snacks, founded in 2018 as a family-owned brand, is expanding its U.S. presence with an Aug. 28 Amazon launch of 15-count snack-size Puffcorn multipacks, including an Amazon-exclusive White Cheddar pack and the seasonal return of White Cheddar Ghost Puffs, following its recent rollout to more than 500 Target stores.
🥤 VKTRY Protein, founded by former NFL athlete and serial entrepreneur Brad Pyatt, will launch The Athlete’s Protein Shot nationwide at GNC on Sept. 1, offering 23 grams of protein and zero sugar in a 3.3-ounce lactose-free format across four flavors.
🫐 Nature’s Wild Berry, co-founded by Hank Watt and Juliano Bonanni, is entering foodservice distribution through US Foods Direct with its plastic-free Travel Jar now accessible to roughly 300,000 customer locations, marking a major distribution milestone in the brand’s tenth year.
☕ Oval Coffee Roasters, co-founded by Christopher Alspach and Andrew Itzkowitz, has launched all six of its retail products at 45 Lowes Foods locations across North Carolina and South Carolina, expanding access to its whole-bean coffees and single-serve pour-over packs with support from KeHE Distributors.
🥜 Day Out, founded by Becki Dheri, is launching limited-edition Apple Pie and Pumpkin Cheesecake protein balls exclusively online beginning Aug. 17, with each serving delivering 9 grams of protein from the brand’s signature nut butter-and-date base.
🫘 Ithaca Hummus, founded by Chris Kirby, launched new Classic and Roasted Red Pepper flavors made with 100% extra virgin olive oil nationwide on Aug. 18, extending an EVOO platform inspired by the success of its previous limited-edition Graza collaboration across a retail footprint of more than 16,000 stores.
🥜 Doich, co-founded and led by CEO Anthony Scialdone, is debuting 20-gram-protein, 11-gram-fiber Protein Cups through its 10-city “Taste Decides Tour” ahead of the product’s October availability, giving thousands of consumers a chance to sample the new format before it reaches market.
🥣 Icelandic Provisions is launching its first seasonal limited-time skyr, Thick & Creamy Pumpkin Spice Skyr, on Aug. 19 across 13 retail banners, featuring real pumpkin, maple syrup and warm spices with 15 grams of protein per serving.
🍕 Sach Foods, co-founded by Jasleen and Tarush Agarwal, is expanding beyond paneer with Indian-inspired frozen sourdough pizzas in three varieties and a new Nomms artisanal cheese-snack line, broadening the brand into familiar formats built around premium ingredients and protein.
🥤 KEANU, founded by former Lazard consumer investment banker Alex Russell, secured a new investment from Noetic Fund as the instant noble kava beverage company looks to scale its vision for kava as a social alternative for relaxation and connection, following a first product drop that sold out in 67 minutes.
🥤 Brella Beverage Inc., led by CEO James Semrick, appointed beverage industry veteran Paul Lux to its Board of Directors, adding nearly two decades of experience across manufacturing, distribution, supply chain, M&A and beverage operations as the company expands its production platform and owned-brand portfolio.
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