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Five by Friday · Jun 19, 2026

Friday Minute: Hire Missionaries, Not Mercenaries

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Arshan Ahmad · Five by Friday

Friday Minute: The one question to ask before every hire

Missionary versus mercenary.

You need to hire missionaries.

A missionary is like the Jehovah’s Witness that walks door to door.

“This is the greatest thing since sliced bread.”

They need to believe in this thing.

A mercenary will come in, do their task and leave.

They don’t care about the war in Bolivia or wherever they’re fighting. They’re just getting a paycheck and going home.

Versus the people in Bolivia: “I’m fighting for my country. For my people.”

Now here’s what’s interesting.

I think everyone can be convinced beyond money.

The genocide happened. How many Muslims were working nice paying jobs, chasing money?

They came to us and said: “I can’t sleep at night because my job is directly causing the killing of my people.”

Money is an extrinsic motivator. It’s not intrinsic. It’s not a real inner motivation.

Maslow’s hierarchy of needs: money’s not on there.

Finding yourself is. That’s the highest form.

People who were chasing money are now like:

“I need to do something with impact.”

Muslims are much more mission aligned than five years ago, ten years ago.

That same person who was chasing money is now saying: I need to build something that matters.

As promised, startups in under a minute.

Hire missionaries not mercenaries. Mission outlasts money every time.

Arshan

PS - OpenAI was giving 30 million dollar offers. People still didn’t leave. Because they believed in the mission.

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Read the original on fivebyfriday.substack.com

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