Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies…
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12 - This is the final episode of the Email Einstein podcast. After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. Through personal stories, real business experiences, and lessons learned from projects that…
11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and…
10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Checklist! You’ll learn five proven tactics: Use tiered discount codes. Offer creative free gift thresholds. Add upsell and cross-sell ideas. Promote profitable payment & shipping methods. Provide early…
9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount…
8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode…
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To…
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Get a Free Checklist for Preventing Emails from Going to Spam You’ll Learn What transactional emails are and why they’re so important The difference between transactional and marketing emails Examples of transactional emails that keep customers coming back The essential elements of the…
5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Get 650+ Free Email Examples to Master the Top 5 Automations About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm,…
4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a…
3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. Watch a Free Klaviyo Mastery 3.0 Course here! You’ll Learn About How to handle large lists with low engagement Klaviyo’s new Automatic Downgrade feature Key list-cleaning metrics to watch How Klaviyo price increase…
