Things I've written over the years
Full transparency: this post contains a referral link — if you sign up through it, I earn a small credit on my account. If you’d rather skip that, you can head straight to mintmobile.com . Either way, I just want to share what’s been working for us. A friend (thanks Matt) recommended Mint Mobile to me about a year and a half ago, and it’s genuinely been one of the best money moves we’ve made. I…
I’ve been using Claude pretty heavily over the past year - for drafting messages, writing blog posts, pulling together docs, and just generally thinking through problems. It’s been great, but there was one thing that kept bugging me: the output never quite sounded like me. It would be close . Helpful, clear, well-structured. But it had that unmistakable AI tone - slightly too polished, a little…
Managing your customer retention rate is an incredibly important part of growing a sustainable business. Before we look at strategies for improving customer retention, let’s raise a few questions and put a critical data point front and center. This post was original written for Help Scout. You can find it here: https://www.helpscout.com/blog/customer-retention-strategies-that-work/ According to…
At Help Scout, we ran a test of Criteo vs. Adroll for remarketing. Results showed that Adroll was the winner. The final results were based on Revenue. Background In the beginning, I let AdRoll and Criteo know that we would be testing them against each other in August. I’d take the monthly budget and split it evenly between the two channels. Criteo agreed and AdRoll wished us the best of luck. I…
Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It’s amazing to me how many people can write about strategies, best practices, and go on preaching without showing exactly how it’s done. Eli Overbey has provided an incredible post about the website KISSmetrics. In fact, if you’ve ever wondered how to do an audit, detailed analysis, or strategy…
Buffer’s people have spent hours creating a quality product and interacting with their customers. If you’ve ever replied to a comment on one of their posts or reached out to them personally, you know that Buffer is built on transparency and intentionality. And if you’ve ever been as busy as Buffer – shipping great apps, creating quality content, and engaging with customers 24/7 – you know that…
I love SEO and inbound marketing, which means I spend too much time looking at marketing sites: Inbound.org, Hubspot, Moz, etc… A few days ago, I was reading up on Video Optimization on Wistia, and after looking through their site, I wanted to offer a few thoughts. I’m sure Wistia’s people have already analyzed this design from a funnel and business perspective, but maybe no one has analyzed the…