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Because style is strategy

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Cover Up: Your Lawyer Is Showing – How professional conditioning shapes creativity and communication

Every time I try to write something creative, my inner legal mind objects. Relevance. Scope. Hearsay. Legal training doesn't fade, it follows you into every sentence. On why professional conditioning shapes how we communicate, and why that's not a flaw.

The Age Illusion: Why “You Look So Young” Isn’t the Compliment You Think It Is

We praise men for ageing into authority and tell women to pause at the point of decoration. In The Age Illusion, Emerald de Leeuw Goggin examines how beauty standards quietly limit professional power and why every decade can, and should, be a new phase of leadership.

The Cult of Constant Improvement and the Courage to Shine Anyway

In Cult of Constant Improvement and the Courage to Shine Anyway, Emerald de Leeuw-Goggin explores the quiet forces that keep women from stepping fully into their power — from the endless cycle of professional self-improvement to the pressure to conform and the subtle “sparkle-dulling” that follows visibility. Drawing on her own experience leading global AI governance, she argues that success isn’t…

Camera-Ready Makeup: 5 Stage-Ready Essentials for Public Speaking

After hundreds of keynotes, panels, and studio lights, I’ve tested more makeup than I’d like to admit. These are the five products that actually hold up on stage — from the cult-classic Estée Lauder Double Wear foundation to the €5 Essence Lash Princess mascara. They’re reliable, travel-friendly, and proven to survive long event days and bright lighting. Some are high-end, some are under €10, but…

3 Things you should know about preparing for a TED talk

Note: This was a fairly popular post of mine dating back to 2020. Posting here so you can find it if you too are preparing to give a TEDx talk. This is a piece in a series on preparing and delivering a TED talk. There is not just one way to prepare, this was my process. I hope you find it helpful in preparing for a TED talk or any other talk you want to give without any support from a Powerpoint…

How to Lead Strategic Change (When Half Your Team Thinks It’s a Terrible Idea)

You need to get your team on board with a significant strategic shift. Maybe it's adopting new technology, expanding into a different market, or restructuring how work gets done. Whatever the change, you're facing the same challenge every leader encounters: people don't automatically embrace new directions, even when they make logical sense.

Dressing for the Message: How I Choose Outfits for Different Speaking Contexts

Your outfit is making a statement before you even open your mouth.

So you want a career in privacy and data protection? – Part I

Note: this is an old post, originally published on July, 2022. Reposting here as it may still be useful. Ten years ago I started my career in privacy and data protection when started writing my LL.M thesis on the first published draft of the GDPR. I’ve gotten so much from the privacy community that I want to mark my decade in privacy by giving back. This post will be part of a series on the topic…

Getting My colours Done in Seoul: Why I’m a True Spring (And Why That Matters)

For my friend s birthday, I decided to treat both of us to something we d never done before: professional colour analysis in Seoul. I d stumbled across an article in Harper s Bazaar about Korean colour consultancies and figured it would be a fun cultural experience. What I didn t expect was to walk away with genuine insights about [ ]

Beyond Bullet Points: The SOS Method for Memorable Panels

You have 4 minutes to make your mark. The moderator just introduced you. Three other experts sit beside you, all armed with impressive credentials and polished talking points. The audience is checking phones, half-listening, chugging coffee, waiting for someone to say something worth remembering. This is your moment. Don t waste it rambling through background context [ ]