Google quietly pulled the plug on something this month.
Do you remember those expandable FAQ drop downs that used to show up under some Google results? Well… they are gone. As of this month, Google stopped showing them and is shutting down the reports behind them.
Here’s the exact dates:
May 7, 2026: FAQ rich results officially stopped appearing in Google Search results.
June 2026: Google dropped the FAQ search appearance, rich result reports, and support in the Rich Results Test. (if you’ve ever added Schema before, then you know what this is. If not, don’t worry about it— it’s gone anyway!)
Here’s what that experience used to look like on Google…
Well instead of just going poof, the FAQs got a promotion.
AI search loves clean question-and-answer content. Which means your FAQ section isn’t a Google-dropdown trick anymore. It’s one of the simplest ways to get your business quoted when someone asks the AI a question.
Who needs an FAQ drop down when the AI overview looks this good, right?
So what does this mean for you?
Well let’s focus on giving one of your pages a 10-minute FAQ glow-up for AI. I’d start right here:
Pick your most important page
Brain-dump 3–4 real questions your customers actually ask you — on a call, in your DMs, in their first email.
Answer each one in 2–3 plain sentences. Lead with the answer — don’t bury it three lines down.
Use the words your customer would type, not industry jargon. AI matches the language people actually use.
Now hop to it and update a page with some FAQ content AI bots will love.
P.s. Don’t delete your old FAQ structured data code, just because it’s not a rich result anymore. Google’s still keeping it to understand your pages.
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