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Last year we introduced our Mission Planning process—a way to explore where our clients truly envision their businesses evolving. We have found that asking the right questions and digging deeper usually uncovers a different goal and measurement of success.
The Mission Plans take only a few days to complete, and have changed the trajectory for quite a few projects. We take the insights we gather plus our own expertise and experience to create a Plan that spells out all the steps to achieve the audacious goals we uncover.
If you or an organization you work with is struggling to figure out where or how to start transforming their business, explore our Mission Plan model and let’s shoot for the stars together!
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We were excited to bite off this challenging project: develop a name, brand and graphics package for a new pizza restaurant - in 30 days!
Done&Co. was asked to imagine a new Pizza restaurant concept built around fresh ingredients and fast service. The client wanted to focus on their signature By-The-Slice model that allows everyone to get the pizza that’s right for them.
Our Solution:
The RIGHT SLICE brand is built around the checkmark pizza icon, illustrating the right choice with the right ingredients available right now. The color palette takes inspiration from the fresh ingredients and the textures reference the triangles of the individual slices of pizza.
Overall, the brand delivered on our client’s original mission: Create a new fast pizza brand that can grow into a national franchise. (Chef’s kiss!)
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LISTEN
This album has been on repeat in the studio for a full year straight. The airy, melodic chill drips with melancholy (a good thing) while driving home an upbeat and optimistic aura. Imagine Bon Iver covering Hall & Oats. Trust me - you’ll put this whole album on repeat.
— Jason
APPLE MUSIC | SPOTIFY | VINYL
READ
I started this over the holidays and got completely absorbed. If Sapiens cracked your worldview open, Nexus sharpens it. Harari traces how information networks, from oral tradition to print to digital algorithms, didn’t just support civilization — they shaped it. The current AI wave stops feeling sudden and starts feeling inevitable, the result of centuries, maybe millennia, of evolution. Equal parts grounding and unsettling in the best way. This one sticks with you.
— Nick
AMAZON PAPERBACK | AMAZON AUDIOBOOK
REFLECT
The Golden Globes red carpet has always been more than fashion. It’s a study in creative decision-making, where designers and stars choose between spectacle and restraint. This year, that contrast felt especially clear.
What lingered wasn’t the shock value. It was the quiet confidence.
Some of the most compelling looks didn’t compete with the chaos of the carpet. They were intentional, refined, and self-assured, reminding us that elegance still carries power in a culture drawn to extremes.
Jennifer Lawrence struck that balance beautifully. Her playful floral gown felt romantic without being precious and expressive without feeling busy. The movement and texture enhanced her presence rather than overpowering it, confident, feminine, and joyful all at once.
Kate Hudson offered a masterclass in modern elegance. Her silver silhouette was clean, architectural, and undeniably cool. No excess, no distraction, just impeccable tailoring and clarity of vision. These looks didn’t shout for attention. They didn’t need to.
There were, of course, moments that leaned heavily into experimentation. While boundary-pushing has its place, when clothing becomes louder than the person wearing it, something is lost. The most memorable fashion amplifies the individual.
The 2026 Golden Globes reinforced a belief I hold deeply: restraint is not a limitation, it’s a skill. Elegance isn’t about playing it safe; it’s about clarity, confidence, and intention. Sometimes, the strongest statement is the one that doesn’t need to explain itself.
— Amy
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