How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
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If your marketing isn’t catching the right clients, it might be because you’re casting too wide a net. In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full. Listen in to learn how to market smarter and attract clients who are a perfect fit for your business. Book…
Feeling like your marketing has lost momentum? In this episode, Jennie breaks down her five-step framework to reignite your marketing, rebuild consistency, and fill your client pipeline fast. Learn how to audit what’s working, revive your email list, automate your funnel, simplify your social strategy, and optimize your website for conversions, all tailored to busy solopreneurs. 🎧 Tune in to…
Service businesses cannot afford to ignore AI any longer. In this week’s episode, I share why now is the time to start, how to do it safely, and how my team supports you so you keep your voice, your authenticity, and your trust with clients intact. 👉 Inside this episode The shift happening in marketing What happens if you wait Where to start with confidence The role our team plays in guiding you…
Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start. In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress. ✨ You will learn ✔️ What AI can help you with today ✔️ How to…
Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore. In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your…
Feel Like You’re Always Selling? Try This Instead. This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you. 🎯 Learn how to lead with value, build trust, and invite the sale without pressure. 📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/
The cart’s closed, the launch emails are sent, and now… what? You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities. In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out. 🎧 Here’s what we’ll cover: ✅ How to leverage…
Your content might look great, but does it feel real to your audience? In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you. 🎧 Here’s what we’ll cover: ✅ Why BTS…
Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you. In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic. 🎥…
Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel. In this video, Jennie will show you: ✔️ What micro-case studies are and how they outperform testimonials ✔️ How to write them using my simple…
