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Design Defined · Aug 12, 2026

This Wallpaper Brand Is Making Homes Feel More Personal Than Ever

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Design Defined · Design Defined

Last week was another one spent spotting trends, from the fall and winter edition of the Shoppe Object trade show in New York City, where I hosted a lively (and inspiring!) panel about entrepreneurship, to a holiday preview held by all the Williams Sonoma brands — Pottery Barn, West Elm, Mark & Graham, Rejuvenation, and GreenRow. I’m having a lot of fun tracking what feels different for this coming season, and we’ll be sharing all of those insights soon. Small spoiler alert: Ralph Lauren plaids aren’t going anywhere, and a new-old color seems to be coming to the fore in holiday collection after collection. And I gotta say, it isn’t what I expected, so you might be surprised, too.

I also got the chance to attend part of a media day for Phillip Jeffries, a family-owned company that’s going on its 50th year of being purveyors of the finest quality wallpapers. It’s amazing that the brand is printing papers literally in what feels like our backyard here in New York City, since their global headquarters is not too far from where I live in New Jersey (or where my Upper East apartment was, for that matter). Those of us who attended got a look at the gorgeous collections they have planned for the rest of 2026, 2027, and even 2028. And by the looks of things, ornate and innovative mixed media papers aren’t going anywhere, and they’re making homes look and feel more personal and bespoke than ever.

I’m just about ready to start hanging wallpaper in my own dining room, after taking a little bit of a construction hiatus following a bathroom renovation that took longer than expected (like most renos do… and to the fault of no one except maybe the old plumbing in my 1928 home). If you’re thinking about squeezing one last project into your summer before it comes to a close, check out the links below. You’ll find color inspiration, decorating picks, and even a cool kitchen trend — plus, a shower ceiling painting project that’s like nothing I’ve ever seen before.

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Designer Kristin Keyes just made Apartment Therapy’s New/Next List as one to watch in interiors. I caught up with her to hear a little bit more about her “secondhand first” decorating philosophy (which is as vintage-packed as you might imagine) and what change she thinks is coming for the industry. Don’t forget to check out her full profile to see more of her work!

Q: In just one sentence, what does good design mean to you?

KK: Well-designed rooms are complete, comfortable, and personal.

Q: What’s one design “rule” you’ll always follow — or happily break?

KK: I’m a total stickler for art placement. We place standalone art pieces so the center of the piece sits 60” from the floor, and, if there’s a stack of two or more pieces, we always put 3” of space between them.

Q: Is there a trend you can’t get enough of right now, and why do you love it?

KK: I’m delighted to see the attention vintage and antique pieces are getting these days. These pieces are beautiful, often higher-quality than their new equivalents, and, importantly, already here, which means they can be used to create projects with shorter timelines and lower carbon footprints.

Q: What’s the shift in design you think we’ll all be talking about next?

KK: Call me optimistic, but I just don’t think the next generation of design clients and DIYers will settle for an interior design model centered on all new furnishings. I think we’ll be hearing a lot more from designers who are taking a secondhand-first approach to their work. It’s gonna be fun.

Q: Is there an object in your own home you could never part with?

KK: My most prized possession is an oil portrait of my distant cousin/ancestor, Alfred, from the late 1800s. It hung in my Grams’s formal living room when I was a child. I swear I saw his eyes dart back-and-forth in the ‘90s.

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