Below, you’ll find the recordings + links to all the decks and resources from Demand Day, our virtual mini-summit Demand Collective ran on Thursday.
Over 3 hours (8, 20-min sessions) on what’s actually working for the smartest marketers I could find.
There’s some GOLD in this one (comments from the zoom chat on the day of👇)
Below are all the recordings & slides, but first …
I’m able to put on these events for free because of my amazing sponsors, all tools I personally recommend.
→ Vector - Run ads to your ICP, at the person level, on every channel (meta, reddit, youtube, etc). So you can save money (cut waste), save time (no more manual audience updating), and drive better results (lots of cool stuff you can do). Request a demo here, or use DCREVEAL to get a free month of Vector’s Reveal plan.
→ Docket - the best AI Chatbot & Avatars (these are crazy) to work website leads 24/7. Built on better data, less expensive, and faster to setup than alternatives. Talk w. their own chat yourself here.
→ Wildcard - INSANELY personalized 1:1 direct mail ABM campaigns, 100% done for you (like this, and this). Request a demo here.
→ Scrunch - the AEO tool that helps you not just track AI citations, but actually win them.
→ CaliberMind - the marketing attribution platform built for enterprise complexity. ROI-obsessed marketers at co’s like ADP, NetApp, and Siemens trust CaliberMind to give them the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments. Request a demo here.
Links to the timestamp in the recording, and to the session deck. Also, if you want the transcript of the event, here it is 🙂.
How Alexander Goodwin, Director of Demand Gen @ Fingerprint, rebuilt Fingerprint’s demand engine around buying signals instead of spray-and-pray. The specific plays that doubled average deal size while tripling ARR.
Ben Sperry, Enterprise Marketing @ Ashby breaks down Ashby’s contrarian ABM motion, including the personalized direct mail plays that book meetings with a large share of their target accounts. Built to be copied.
Lauren Kroeger, Head of Growth @ Serval built the paid ads program at Rippling (scaled it 7x). In this session she shared 12 specific, tactical LinkedIn Ads lessons distilled from $12M in spend and 300+ experiments.
Corey Haines, Founder: Conversion Factory, SwipeFiles, Magister, built 45 reusable AI marketing skills and walks through how he did it, what actually worked, and which ones you can lift straight into your own stack.
Recording: Watch
Why Matt Henderson, Director of Growth @ Sentry bet the majority of a 7-figure growth budget on top-of-funnel awareness, how they measured whether it worked, and what they’d do differently next time.
Cassandra Gill, Joanna Eliopoulos & Michelle Jiang @ Superside. The Superside team on how they grew enterprise pipeline 30% while cutting cost 31%. The operating changes that turned “do more with less” from a slogan into a number.
Max Crawford, Growth @ Alchemy. Max shows how he built “max.os,” a personal second brain in Claude, and how any operator can build their own to move faster and offload the busywork.
Recording: Watch
Jake Newby, Growth Marketing @ Lendio. The exact, repeatable LinkedIn Ads play Jake runs to drive 50:1 pipeline-to-spend, broken down step by step so you can run it yourself this week.
I hope you enjoy these sessions! If you want to connect with and learn from more marketers I’d love to have you in our private community, Demand Collective!
You can apply to join here.
I love you ❤️,
Eric
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