Imagine seeing the finished product, the ideal outcome, before you start building. This approach, known as "working backwards," can help to shift your thinking when designing digital products.
Having worked at a number of startups over the past decade, there are fewer abbreviations that I have heard as much as the “MVP”. This includes all of its cousins too — MLP, MDP, MMP, etc.
Whilst designing the MVP for each feature or user flow has its merits it can also box us into a close-minded view of what our product could be. Sure, we do not have t…


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