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Revenue Leaders · Jul 21, 2026

The coaching mistake almost every sales leader makes

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David Fastuca · Revenue Leaders

If you ask most sales leaders why their team isn’t improving...

The answer is almost always the same

“We need more coaching”

I don’t think that’s true

Most sales teams already spend hours coaching

  • Pipeline reviews

  • Forecast calls

  • Deal reviews

  • One-on-ones

The problem isn’t a lack of coaching

It’s that they coach too late

Think about it

A manager reviews a lost deal on Friday

They point out where the rep missed discovery

Where they failed to create urgency

Where they should’ve pushed back on price

It might be useful

But by then...

It’s too late

That deal isn’t coming back

Neither are the other 5 deals where the same mistake showed up again

That’s the coaching mistake

Most teams coach after the lesson has already become expensive

The best sales teams don’t necessarily coach more

They just coach sooner

The difference might be small but the outcome is massive

That’s exactly why we built CoachPilot

Instead of managers trying to work out what happened after the damage is done...

CoachPilot helps managers spot those coaching moments while the deal is still alive

So coaching stops being something you do after a deal is lost

It becomes part of winning the next one

Managers spend less time looking for what went wrong...

And more time actually coaching

Reps improve faster because they’re fixing mistakes before they become habits

And over time...

Better coaching turns into better execution

Better execution leads to more closed deals

And it soon turns into more predictable revenue

So if you’d like to see how CoachPilot helps teams coach earlier instead of simply coaching more...

Book a demo here

And we’ll show you how teams are coaching earlier, improving faster, and winning more deals

- David

Read the original on davidfastuca.substack.com

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