Arm Wave
Which part of the Information Value Stream do they spend most of their time in.
A name for the unique group of people
A summary of the key things they need to achieve.
Describes how the persona typically feels when working with data at different points in the value stream.
The organisational actions they support and the outcomes they help deliver.
The organisaitonal roles or job titles this persona reflects.
The way the persona interacts with data, systems, and tools.
An icon or image that provies a visual differentiator for the persona.
How often they interact with data, tools, or Information Producs.
What level of complexity do they prefer to work with.
Their ability to interpret and understand data structures, metrics, and insights.
Their comfort level with technical tools, coding, APIs, or infrastructure.
What formats or interfaces they prefer to consume data and information by.
What devices do they use the most often.
What category of content do they prefer to consume.
Whether they consume predefined outputs, consumable data, designed data or raw data.
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