Content Delivery

Hand Wave

In the Content Delivery area, we highlight the Content Delivery Types people prefer when accessing Information Products.

It highlights the interface types and formats that are most useful and usable for the persona, helping us design Information Products in a way that fits how they want to work.

We use this area to identify which content types are relevant for a given persona.:

• Dashboards;

• Presentations;

• Summary Reports;

• List Reports;

• Pixel Perfect Output;

• Analytical Models;

• Data Service;

• AI Agent.

By highlighting the Content Delivery Types the persona prefers, we ensure the design effort is focused on what matters most.

We grey out the Content Delivery Types they’re unlikely to use, which helps avoid over-engineering or adding unnecessary outputs.

This helps us focus on delivering Information Products which provide interfaces and outputs they’ll find familiar, valuable, and easy to act on.

The focus is on what Content Delivery Types the persona consumes, not what Content Delivery Types the persona produces.

Some personas may prefer multiple formats, others may stick to one.

An Information Consumer and a Data Analyst may want to consume information using multiple different content formats, Dashboards, Reports, etc, whereas a Data Engineer may just want to consume data directly via a Data Services (API or direct connection to the data repository).

We can also use the Content Delivery Types to help define prefixed personas.

The Executive Information Consumer persona may want to access summary information via Dashboards, Presentations, Summary Reports and AI Agents, whereas people at the front line, the Operational Information Consumer persona may also want to access detailed information via List and Pixel Perfect Reports.