Daniël van der Winden • All posts · Mar 5, 2026

iPad Air with M4

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Link: https://www.youtube.com/watch?v=oT5iDm9XRl8 Apple released a few ads this week and, while I haven’t paid very close attention to their advertising output recently, they are... quite great. I liked the one for the Neo , and the ad for the new iPad Air is particularly well executed. It has a lovely light touch, and is somewhat disorienting amd irksome, but in a good way. The horrendous macOS…

Link: https://www.youtube.com/watch?v=oT5iDm9XRl8

Apple released a few ads this week and, while I haven’t paid very close attention to their advertising output recently, they are... quite great. I liked the one for the Neo, and the ad for the new iPad Air is particularly well executed. It has a lovely light touch, and is somewhat disorienting amd irksome, but in a good way. The horrendous macOS regression aside, it seems they’ve found their mojo on this front.

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