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Damilola Ajiboye

Damilola is a Product Manager that is passionate about building user-centric technology products. Read my musings on Product Management, Product Design and Product Development

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Latest posts

2024 Wrapped - Top Resources Worth Sharing

2024 - A Year of Growth, Insights, and Innovation

What you should know about Product-Market Fit.

A comprehensive guide to understanding Product-Market Fit.

10 productivity tools that made me a 10x product manager in 2023

These tools include product analytics solutions for seamless metric evaluation, collaboration tools for cross-functional alignments, and productivity tools for automating mundane tasks, saving me time and effort.

Who really is a technical product manager?

Technical Product Managers are not primarily ex-software engineers, they are individuals with strong background and knowledge of industry-specific product development processes.

Product Documentation Series - Product Requirement Document

Most products fail due to a lack of requirement gathering and proper requirement documentation. Here is how you can avoid this pitfall.

My Top 5 Product Management Resources of 2021

Here's my annual list of favorite Product Management resources in 2021.

Product Documentation Series - Product Roadmap

As planning is tantamount to embarking on any journey, so is road mapping to building products.

Product Documentation Series - Product Strategy

How to create a compelling product strategy for different stages of a product using an hypothetical grocery delivery platform.

Product Documentation Series - Product Vision

Having an idea about a product is not enough. There has to be a motivation behind the idea that drives you to always want to be successful.

Gamified User Experience - Making your users ask for more

Gamification is the use of game-design elements and principles like streak, points,to reward users' behavior in a non-gaming environment.

Metrics that Matter

What is the one metric that matters most to the success of your company and that you can rally your team around? For Facebook, it is active users; for WhatsApp, it is the number of sends.

How important is Product Discovery?

Product discovery is a method of deeply understanding your customers to develop products that perfectly suit their needs. It is a critical stage in the product design process because If companies do not accurately prove or disprove their assumptions about their customers, they may waste time building products that nobody needs.

PRODUCT-LED GROWTH - What it is and how you can leverage it

Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.

Product Manager vs Product Marketing Manager vs Product Owner

Product Owner is a role you play on a Scrum team. Product Manager is the job. — Melissa Perri.

Delighters - The wow Feature Set

Delighters are features that make up your brand value proposition and create a competitive advantage.