The Innovator's Dilemma: Why Good Companies Fail at the Very Thing They Do Best

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Your product is crushing it. Customer satisfaction scores are through the roof. Your biggest clients are renewing multi-year contracts. The board is thrilled with your margins. And yet, somewhere in a garage or a dorm room, someone is building the thing that will make your product irrelevant. The scariest part? Doing everything “right” according to conventional business wisdom is exactly what will…

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