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Writing on Craig McCaskill · Jun 11, 2025

Sensing and Sensemaking: The Hidden Skills of Product Management

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Product management is built on a contradiction. We’re supposed to be data-driven, yet our most important decisions happen in the absence of clear data. We’re meant to be customer-focused, yet customers can’t tell us what they’ll want tomorrow. Navigating this requires two underappreciated skills: sensing and sensemaking. These aren’t the skills we talk about at product conferences or test for in…

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