Have you got a niche?

When it comes to content that cuts through the noise, niching isn’t just a nice-to-have, it’s essential. Businesses that try to speak to everyone often end up connecting with no one. On the flip side, those that lean into a clear niche build stronger messaging, attract more aligned clients, and stand out as experts in their space.

If you're still figuring out your own niche, start by reflecting on three things:

• who you love working with

• what kind of problems you solve best

• where your experience naturally adds the most value.

Your niche doesn’t need to be rigid, but it should be focused. The clearer you are, the easier it becomes to attract clients who genuinely need and value what you offer.