cf #106: a day in the life of a Brand & Marketing Lead
aka: what I did at work on June 30th
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cf #105: product-led content returns
(...not that it ever really left)
cf #104: are we *really* saving that much time?
the AI promise vs. its reality
cf #103: how did YOU get here?
There are a few marketing things I can be stubborn about, and one of them is this: when you need to learn something about your audience or customers, the best thing you can do is to ask them.
cf #102: nobody remembers what you said
how to work with this reality instead of fighting against it
cf #101: less doomscrolling, more page turning
an ode to escapism in the form of books
cf #100: invisible work is still work
and you better let people know about it
cf #99: content fun with my robot frenemies 🤖
in which I use ChatGTP agent mode to update a listicle ahead of 2026—and have fun doing it.
cf #98: the timeless, the timely, and you
being an effective marketer = balancing two speeds.
cf #97: escape the 99.5% law of planning doom
(and join the 0.5% excellence club)