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Content Aware

Media and publishing highlights and dogfights, in the foggy world of content and tech.

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A hot new contender to YouTube pits loyalties against royalties

Bilibili, a hip fun YouTube rival from China, is ramping up efforts to take on YouTube. If it “does a TikTok”, YouTube will have to up its game to keep creators from following the money.

"This content may contain traces of Stephen King"

Book publishers are tying themselves in knots over alleged uses of AI in works. But what happens if the detectors are wrong, or, perhaps worse, the AI stuff is better?

Watermarking AI: analysing drops in an ocean of plagiarism

Attempts to enforce the provenance and use of AI-generated content may inadvertently entrench the most successful of those who stole it in the first place.

The AI industry has a Detroit problem and consumers will decide how it ends

Western AI's Big Three are making the same mistakes Detroit's Big Three made in the 1970s. Chinese open-weight models are cheaper, getting better, and hard to beat. Where does that leave us users?

AI firms trashing your trust: it's more than just a prank, bro

When AI bots turn hard-earned trust into fiction, publishers and media brands are the ones which face the fall out.

Opinion: AI makes media's young audience problem impossible to ignore, but isn't the cause

Harry Clarkson-Bennett writes that the declining media interest of younger audiences is down to changed habits rather than the effect of AI. A new Emerging Audience Index reveals all.

Fighting pigs and AI courtroom mud-slinging - we love to see it

Two events this week could have long term consequences for how the future of AI and content thievery plays out. As well as being very entertaining to watch unfold.

Beautiful words about the beautiful game which no AI can replicate

A global sporting event brings home the relevance of good content only people can create.

Fair use, foxes, and chicken-and-egg management

A clumsy attempt to frame the argument around originality indicates the blunt aims behind more honeyed words.

Does Google own its AI Overviews answers?

A court ruling in Germany has held Google liable for erroneous answers provided by AI Overviews - is this a precedent that changes the game?

How a media "anti-conference" revealed that publishing's doom merchants have it all wrong

Media leaders from a wide background gathered behind closed doors in London to talk about fightbacks against the worst of tech and AI. Contrary to what you may think, the mood wasn't doom and gloom.

The Open Web is gone, but the knights of journalism understand their fight in an AI world

Action to prevent Tech Takeover 2.0 sees media and publishing companies take the fighting path against AI and no-click searches.