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Code Switch · Mar 21, 2026

What Trump's language has in common with cult language

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When President Trump says things like “fake news,” “witch hunt” or even “Make America Great Again,” he’s not just using catchy phrases -- he’s persuading people into a way of thinking and believing. This week on Code Switch, we talk to Amanda Montell, author of Cultish and co-host of the podcast Sounds Like A Cult, about what the language of MAGA shares with cult language, and why it matters. See…

When President Trump says things like “fake news,” “witch hunt” or even “Make America Great Again,” he’s not just using catchy phrases -- he’s persuading people into a way of thinking and believing. This week on Code Switch, we talk to Amanda Montell, author of Cultish and co-host of the podcast Sounds Like A Cult, about what the language of MAGA shares with cult language, and why it matters.

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