What everyone gets wrong about KATSEYE
If you’re upset at KATSEYE’s direction, it’s because you are not their target audience. They’re doing everything right. And if you want to keep up with future trends, you better follow their lead.
Coco Mocoe
Welcome, coconuts! Here, we are only talking about trending topics in pop culture and marketing if we have something new to add to the conversation that hasn't been said before <33
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The Crime of Being Boring as a Creator
How do you cure the crime of being boring?
The one change that made Ella Langley the biggest artist in the world
Ella Langley has been giving some of the biggest pop stars in the world a run for their money on the charts with her songs like "Choosin Texas" holding firm. What did she change that made this happen?
Why Slayyyter Doesn't Want to Be a Main Pop Girl
The artist behind "Crank," "Cannibalism," and the Bunny Man sits down with Coco Mocoe at the Spotify Theater just before her Coachella debut.
How Spotify discovers new (often unsigned) artists to playlist in 2026
I attended a panel at SXSW put on by Spotify's editorial leads aka the people who decide which new artists get playlisted. Here's what they told us.
How I Booked Charli XCX as a Guest for my Podcast ✨
Welcome to season 3 of "The Middle Row w Coco Mocoe", coconuts 🥥 🍿 We are hitting the ground freaking RUNNING with our first guest: Charli XCX.
Best New Artist 2026: Who (I Think) Will Win the Award Based on Their Performances at the Spotify BNA Grammy Party
Every year to celebrate the Grammy’s, Spotify throws a party (or more like a mini-music festival) where all the “Best New Artist” nominees perform on the same stage for industry people, other artists and celebrities-alike.
How Corbyn Besson got Tzuyu from TWICE on his hit song "Blink" 👀 📈
Filmed in the Spotify theater 📍
How artist like Sombr and Olivia Dean went viral on Spotify in 2025 📈
What genres of music will trend in 2026 & what can we learn from the break out artists of 2025? Let's discuss, coconuts!
"The Best Marketing Isn't Literal": My conversation with Spotify's VP of Marketing & Partnerships, Marc Hazan
What can you learn as a marketer or artist about how to build a fandom from the man who works closely with the biggest artists in the world, as the VP of Marketing & Partnerships at Spotify?
The Substack Social Experiment: What I Learned One Year & 10,000 Subscribers Later
I posted twice a week for a year straight. 10,000+ subscribers later, here is what I learned about writing, creativity, vulnerability and burnout.