Is the Agentic Customer Data Platform Just Marketing, or a Real Shift?
Hightouch's Agentic CDP rebrand and Databricks' CustomerLake entry are rewriting what a customer data platform even is. Continue reading...
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Does Your Site Pass Google Lighthouse's New Agent Test?
Google Lighthouse now checks whether AI agents can navigate your forms, checkout and layout on a customer's behalf. Continue reading...
Does Your Chatbot Meet EU AI Act Disclosure Rules?
A footer notice isn't compliance if customers already believe they're talking to a person. Here's what the Act actually requires. Continue reading...
What GA4’s AI Assistant Traffic Data Means for Marketers
GA4 has been classifying AI assistant traffic since May. Now marketers need to figure out what those visits actually mean. Continue reading...
Top-Rated CX Platforms Still Need the Right Integration Plan
Top-rated platforms still fail without integration, clean data and clear ownership behind the rollout. Continue reading...
How Support Teams Are Using n8n for Workflow Orchestration
Support teams juggling ticketing, CRM and knowledge base systems are testing a different approach. Continue reading...
Why Do Departments Hit Every Target and Still Lose Customers?
Marketing, service and product can all hit their numbers in the same quarter a customer walks away for good. Continue reading...
Is Your Organization Measuring Autonomous Agents the Wrong Way?
Appropriate-decision rate, escalation precision and four other metrics that matter more than uptime. Continue reading...
Why Customer Journey Continuity Mattered at eTail Boston 2026
Retailers have spent decades perfecting the journey they control. AI is now redistributing discovery, decisions and service to interfaces they don't own. Continue reading...
WRITER Releases Palmyra X6, Upgrades Enterprise AI Agent Platform
New flagship model and rebuilt Agent harness aim to make enterprise agentic AI economically sustainable at production scale. Continue reading...
Databricks Hits $7B Run-Rate, Raises $5B at $190B Valuation
The Coatue-led round fuels expansion of Lakebase, Genie and Unity AI Gateway as enterprise agent demand speeds up. Continue reading...
The Customer Trust Framework Brands Will Need to Make AI Pay Off
Only 18% of brands see revenue from AI. This trust framework explains why — and what to do about it. Continue reading...
TTEC Lands $21M Deal to Modernize IRS Contact Center Handling 200 Million Calls a Year
TTEC is bringing agentic AI and self-service tools to the IRS's massive contact center operation — can it modernize taxpayer service without disruption? Continue reading...
Adobe's Workfront AI Collaborators Puts Agents to Work Inside a Project
Adobe's Workfront AI Collaborators is now GA, letting teams assign work to AI agents inside the tool, with a person signing off before anything ships. Continue reading...
The Real Reason Marketers Are Cutting Martech Tools? It's Not the Bill
Tool count used to be the consolidation scorecard. In 2026, it's data gravity — and it's dragging CDP vendors toward a reckoning. Continue reading...
Can You Control Your Contact Center AI Bills?
One customer interaction can trigger model calls, retrievals, speech processing and tool actions. CX leaders need to know what they're actually paying for. Continue reading...
Is Your CX Team Ready for the Augmented Enterprise?
Survey fatigue has gutted VoC data. See how passive listening and new CX roles are filling the gap. Continue reading...
Why AI Agents Make Broken Customer Data Worse, Not Better
An enterprise AI leader breaks down what happens when agents inherit fragmented systems. Continue reading...
CX Leaders: Your Next Hire Already Judged You as a Customer
Candidates size up your organization as customers first — long before HR enters the picture. CX leaders should be paying attention. Continue reading...
The Infrastructure Behind AI ROI: Why Agentic AI Demands Composable Architecture
New enterprise technology research ties measurable AI returns directly to how open and modular a company's systems are. Continue reading...
12,000 People Came to Vegas to Talk About Something Invisible
Ai4 2026's record turnout for AI arrives just as the term itself starts disappearing from everyday language. Continue reading...
How CX Leaders Should Split Work Between Humans and AI
A framework for deciding what AI handles alone, what needs approval, and what stays fully human. Continue reading...
Why Starbucks Baristas Are Beating Influencers on Trust
Gen Z trusts employee content over sponsored posts. Starbucks just built the first program to pay baristas directly for making it. Continue reading...
The AI Doers vs. The AI Theorists in Customer Experience
AI thought leadership exploded faster than successful AI deployments. Here's how to tell practitioners from theorists. Continue reading...
Can Albertsons Keep the Promises Its Shopping Assistant Makes?
The next phase of Albertsons' AI strategy plays out in inventory systems and quality control, not the shopping interface. Continue reading...
Agile vs. DevOps: What Loop Engineering Means for Marketing Delivery
What's the difference between agile and DevOps? Do they overlap, work together, or do they work against each other? We've asked the experts. Continue reading...
What Actual CFOs Say They Need from Customer Experience Leadership
CSAT is rising but finance still says no. See what CFOs actually expect before they'll approve a CX investment. Continue reading...
Do Your Contact Center Agents Want to Help Customers?
Agent empowerment isn't a soft metric. It's the difference between a satisfied customer and a loyal advocate — and it starts with autonomy, not scripts. Continue reading...
What the EU AI Act Reveals About AI ROI
The organizations generating the greatest value from AI aren't deploying more tools. They're building the governance foundations that allow AI to scale. Continue reading...