Ek Person Extra
A theory of overcapacity, silent drops, and the day accountability becomes unaffordable.
Closed Loop Business
Here, when I am not following up on overdue payments of customers, I share my learnings from running a non-tech, non-D2C, non-venture business in India, dealing with boring products and working with traditional distributors.
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Latest posts
Stop bringing Balenciaga. Start Making SSD and RAM.
Or: How many paint brands does India need?
Want Young Entrepreneurs to Manufacture? Remove the Mafia First.
Or: How land, sand, and labor laws created a generation of asset-light founders
The Background Verification Problem
Or: How Indian businesses keep recycling each other's worst employees
Never Negotiate Against Yourself
Or: The Price is Never the Price Until You Talk About the Price
Animal Spirits Cannot Awaken When Businesses Finance their Distributors' Shaadis, Plots, and IPL Bets
Or: The Credit Ecosystem is Broken. Nobody Cares?
India Needs a Product Manager
Or: When your country's biggest bottleneck is UX, not Policy
The Monstrosity that was 206C1H (with a heady mix of AB, CCA, and 194Q)
Or: How India wasted crores of hours on a tax provision that was quietly abolished 3 years later.
For the Love of Documentation... ✍️
Don't think that documentation is only meant for the tech industry.
What is Closed Loop?
I started working in the business in 2016, right out of college. Here are some of my experiences.