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Client Flow

Weekly letters on retention, delivery design, and AI that catches drift before it costs you. The 4% conversation nobody else is having. For coaches and founders who've already figured out how to get clients and are now asking: how do I keep more of them?

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[035] Meet your post-AI clients where they are (without crossing your boundaries)

I watched a client run his entire working day inside one Claude chat window. The only thing that begrudgingly made him leave it was the platform we built for him.

[034] Your AI helper should know when to shut up

I show experts what these tools can do. What they want to know is what happens when one is wrong and their name is on the answer.

[033] Six months in the Lab with AI robots (five lessons)

“Few years ago it would take tens of thousands of euros to build what you can build in a week today.”

Claude is coaching your clients behind your back

She got stuck at 9:40pm and didn't wait for morning. The answer took four seconds and wore your name.

[032] When a client says AI can do what you do

On the objection that sounds like it's about technology, and why your best work is the part your clients can't see.

[031] How the client self-diagnosis problem became my sales team

Three of my last four clients had their breakthrough before our first 1:1 call, and I wasn’t in the room.

[030] Have you heard about the "AI-empowered patient"?

Medicine has spent fifty years naming the person sitting in your program. Your industry hasn't started

[029] Which of these 9 AI use cases for client work would you actually try?

The coaches in my comments weren't against AI. They just hadn't seen what's possible beyond session summaries.

[028] 5 post-AI client patterns your delivery wasn't built for

AI permanently changed how clients experience expert programs. These 5 behavioral patterns are already breaking coaching and consulting delivery - and most founders don't know it yet.

The launch sugar rush (sweet goodies inside)

On borrowed trust, the expectations vs. reality gap, and the right way to launch in 2026. my friend Ron is teaching live.

[027] I need a win today

Turning 41 today, a 2016 journal entry and three wins worth celebrating. Cheers to one more trip around the sun.