
[035] Meet your post-AI clients where they are (without crossing your boundaries)
I watched a client run his entire working day inside one Claude chat window. The only thing that begrudgingly made him leave it was the platform we built for him.
Weekly letters on retention, delivery design, and AI that catches drift before it costs you. The 4% conversation nobody else is having. For coaches and founders who've already figured out how to get clients and are now asking: how do I keep more of them?
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I watched a client run his entire working day inside one Claude chat window. The only thing that begrudgingly made him leave it was the platform we built for him.

I show experts what these tools can do. What they want to know is what happens when one is wrong and their name is on the answer.

“Few years ago it would take tens of thousands of euros to build what you can build in a week today.”

She got stuck at 9:40pm and didn't wait for morning. The answer took four seconds and wore your name.

On the objection that sounds like it's about technology, and why your best work is the part your clients can't see.

Three of my last four clients had their breakthrough before our first 1:1 call, and I wasn’t in the room.

Medicine has spent fifty years naming the person sitting in your program. Your industry hasn't started

The coaches in my comments weren't against AI. They just hadn't seen what's possible beyond session summaries.

AI permanently changed how clients experience expert programs. These 5 behavioral patterns are already breaking coaching and consulting delivery - and most founders don't know it yet.
On borrowed trust, the expectations vs. reality gap, and the right way to launch in 2026. my friend Ron is teaching live.

Turning 41 today, a 2016 journal entry and three wins worth celebrating. Cheers to one more trip around the sun.