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The Retrieval Layer

Field notes from building for the web that AI reads: real experiments on how AI systems discover, retrieve, trust, and cite web pages, run on sites I operate.

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My Site Got 26,900 AI Citations in Eleven Days. Nobody Visited.

Bing reported 26,900 AI citations for my site in eleven days. Nobody visited. Here is how I worked out what the number actually measured.

Six Heading Tags I Never Wrote Were Costing Me AI Citations

My homepage scored 65 out of 100 on extractability. The fix moved zero visible pixels.

I Scanned 111,076 Websites for One HTTP Header. I Found Zero.

What shipping a standard with no adoption on two live sites actually taught me.

Your Brand Shows Up in ChatGPT. That Does Not Mean You Are Being Cited.

Two numbers, thirty minutes a month, and the gap between them tells you which fix to run next.