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TypePinyin Lab · Aug 15, 2026

Shunde's Master Plan: How Midea and Galanz Are Going Global

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Chinese Story For Beginner · TypePinyin Lab

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Caoxian (曹县)Xuchang (许昌)Shaodong (邵东)Donghai (东海)Zhuji(诸暨)Jinjiang (晋江) Pingdu (平度)Danyang (丹阳) Anping (安平)Chenghai (澄海)Yongkang ( 永康 )Cixi( 慈溪 )Changzhou(常州)……

When you heat your lunch in a microwave, wash your dishes, or turn on a smart air conditioner, you are likely interacting with a product from Shunde (顺德, Shùndé). Situated in the hinterland of the Pearl River Delta in Guangdong Province, the Shunde District of Foshan City is undisputedly the “Home Appliance Capital of China.”

Far from resting on its laurels as a traditional manufacturing base, Shunde has evolved into a high-tech powerhouse. Backed by a 400-billion-yuan (approximately $55 billion USD) home appliance industrial cluster, the district is leading a new wave of global expansion through AI integration, robotics, and brand building .

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To understand Shunde (顺德, Shùndé)’s dominance, one must look at the sheer scale and speed of its production. Beijiao Town, a small area within Shunde spanning just 92 square kilometers, is home to nearly 200 large-scale appliance enterprises. This single town produces over 200 million household appliances annually, accounting for roughly 10% of China’s total home appliance output .

The efficiency inside these factories is staggering. At Midea’s dishwasher factory in Shundethe largest of its kind in Asiait takes just six seconds to assemble a dishwasher basket and a mere 26 seconds to complete an entire dishwasher . Similarly, Galanz, another Shunde-born giant, manufactures approximately 40% of the world’s microwave ovens .

Have you ever checked the label on your microwave or air conditioner?

What brand of appliances do you use the most at home?

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The future of Shunde (顺德, Shùndé)’s manufacturing lies not just in smarter appliances, but in the robots that build them. Midea Group, a Fortune Global 500 company headquartered in Shunde, reported over 400 billion yuan in revenue in 2024 .

The company is aggressively transforming from a traditional appliance maker into a global technology powerhouse.

A key driver of this transformation is Midea’s robotics division, anchored by its acquisition of the German robotics firm KUKA. In 2025, KUKA shipped 32,000 industrial robots in the Chinese market, achieving a growth rate of over 30% . Inside Midea’s own factories, the robot density has reached an impressive 670 units per 10,000 workers .

The innovation extends to humanoid robots. In 2025, Midea introduced “Meiluo,” a humanoid robot deployed in its washing machine factories to perform 3D quality inspections and equipment patrols . Later that year, they unveiled “Meiluo U,” an advanced model that improved production line adjustment efficiency by 30% .

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As global trade dynamics become increasingly complex, Shunde (顺德, Shùndé) enterprises are shifting from original equipment manufacturing (OEM) to building their own global brands.

In 2025, Midea was certified by Euromonitor International as the World’s No.1 Smart Home Appliances Brand for its original brand manufacturing (OBM) sales .

The local government actively supports this global push. In 2026, Shunde established a comprehensive service center to help local enterprises expand into emerging markets across the Belt and Road Initiative and APEC member countries .

Companies like Yunmi Technology (a leader in water purifiers) and Aikai Holdings (specializing in portable car refrigerators) have successfully penetrated markets in Southeast Asia, the Middle East, and Latin America, mitigating risks by diversifying their global footprint .

Always quick to adapt to consumer trends, Shunde (顺德, Shùndé) ’s industrial design sector is pivoting toward the booming pet economy. In December 2025, Shunde officially established the Smart Pet Supplies Professional Committee for Industrial Design .

By leveraging its deep expertise in motors, sensors, and automation, the “Home Appliance Capital” is now producing high-tech pet drying boxes, automated feeders, and climate-controlled pet habitats, transitioning smoothly from human kitchens to “smart pet cities” .

From humanoid robots building washing machines to smart pet feeders, Shunde is constantly evolving.

[1] World Green Design Organization. (n.d.). 佛山市顺德区, 中国.

[2] China Economic Net. (2025 ). “Small” Home Appliances Driving “Big” Global Market.

[3] Caixin Global. (2025 ). Midea Bets on Innovation, Global Expansion as Trade Headwinds Rise.

[4] 21st Century Business Herald. (2026 ). 5800亿顺德家电巨头,猛攻机器人.

[5] Midea Group. (2025 ). Midea Showcases ‘Master Your Home’ at IFA 2025.

[6] 21st Century Business Herald. (2026 ). 不卷价格卷价值,顺德智造破浪出海.

[7] Foshan Plus. (2025 ). 从“家电之都”到“爱宠智城”,顺德设计力量如何撬动宠物千亿赛道?.

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