Why Creatives Will Defeat the Tech Bros | Swift Start GO

Women are three times more likely to lose jobs to AI. Men are seven times more likely to actually use AI tools. AI seems like a language for the Tech Bros with jargon thrown every where. Yet myself and the six-time Emmy winner I interviewed this week think creative people are going to "defeat the [bleep] tech bros."

This week on Swift Start Go's podcast, I sat down with Erica Hanna, a storyteller who's worked with Prince, Ellen, and the Mayo Clinic, to talk about something I've been obsessing over: Are we completely wrong about who's going to win in the AI revolution?

Erica walked me through her actual AI workflow:

• ChatGPT for interview analysis and YouTube descriptions

• Xavier AI for research-heavy presentation decks

• Nano Banana for image generation (she gave herself a virtual haircut)

• Producer AI for music creation

• Canva's Magic Sheets for spreadsheets that don't make her cry

But here's what caught my attention: She's training her AI to be a "BS detector" instead of a cheerleader. Custom instructions to poke holes in her ideas and challenge her thinking.

"Creative people communicate with imagination," Erica told me. "What better people to have in the driver's seat of AI than people that know how to communicate that way?"

While tech bros obsess over prompt engineering (which is literally just talking clearly), creatives are already masters at:

• Clear communication and overcommunicating needs

• Thinking in stories and metaphors

• Understanding what resonates with audiences

• Knowing when something feels authentic vs. manufactured

Without spoiling it: silk pants (one white leg, one black leg), platform sandals, and the moment Erica almost threw up on Minnesota's most famous musician.

Prince's verdict on her camera work: "From now on, when people ask you what you do, you tell them that you create art because this isn't video. This is art."

That's where "Puke Rainbows Creative" got its name.

This isn't Silicon Valley cheerleading. Erica acknowledges the real problems - IP theft, biased training data, the "sameification" of content. She even shares how a TV station won an Emmy for a campaign she created during a job interview.

But she also thinks we're missing the bigger picture about who's actually positioned to use these tools effectively.

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• LinkedIn: https://www.linkedin.com/in/ericahanna/

• Website: https://www.pukerainbows.com/

• Facebook: https://www.facebook.com/pukerainbowsphoto/

• Xavier AI - Research presentation decks

• Napkin AI - Graphics generation

• Nano Banana - Image generation

• Producer AI - Music creation

• Eleven Labs - Audio/voice AI

• Perplexity - Research & fact-checking

• Gamma - Beautiful presentations

• Canva - Design with AI features

• Artlist - Stock media

• Hey Dominic's Hook Analyzer - Custom GPT for content hooks

• She Leads AI - Women in AI community

• Kelley Tenny - AI educator

• Applied AI Conference - Where Erica speaks

Your turn - are you experimenting with AI in your work, or avoiding it altogether? Hit reply and let me know what's actually working (or not working) for you.