The Startup Journey Nobody Sees: What Two Founders Can Teach Us About Building a Business That Matters

When people talk about startups, they often focus on investment rounds, unicorn valuations and rapid growth.

But most startups are built very differently.

They are built through hundreds of conversations, difficult decisions, customer feedback and the determination to keep going when nobody is watching.

In this episode of Founder Friday, I spoke with Zillah Watson and Katie Grayson, co-founders of Phase Space. Their company uses virtual reality (VR) to help teenagers reduce anxiety in just a few minutes. Today, their solution is being used in schools, helping young people at a time when mental health support has never been more important.

Their story contains valuable lessons for every first-time founder and every early-stage investor.