A fresh newsletter series: Developer GTM

How do I do growth marketing for developers without coming off as inauthentic? 

Should we build a community? Every attempt we’ve made feels like a draining complain-fest, but I know it could be a growth lever…

When should we hire DevRel? How will I know that they’re impacting the business?

Can I use influencers to expand my developer audience? 

Developers will HATE talking to sales – how could I trust a sales person to talk to them?

How and when do I make my first marketing hire? 

For years we have been fielding these questions from founders seeking to win over developers. Today, we’re announcing something new: a newsletter series, Developer GTM. The content will feature a series of interviews with some of the best operators we know – from proven community managers, to founders, DevRel leaders and CMOs. We’ll also share some of our own conclusions and suggestions. We hope this content will clarify your thinking around developer go-to-market and, as a result, focus and accelerate your business. Hear from:

• Charity Majors (Co-Founder at Honeycomb) on building a trusted developer brand from a founder’s perspective

• Bear Douglas (Head of DevRel at Pinecone, ex-Twitter / Slack / Facebook) on building and measuring an impactful DevRel program 

• Martin Gontovnikas (interim CMO at Vercel, founder Hypergrowth Partners) on his top growth marketing playbooks for technical audiences 

• Edwin Wee (Head of Community Comms at Stripe) on developer comms & customer delight

• Behzod Sirjani (Founder at Yet Another Studio, ex-Facebook / Slack) on how to make better decisions quickly through research

• Ethan Kurzweil (Partner, Bessemer Venture Partners) on investing in great developer GTM teams

• Carilu Deitrich (CMO, Advisor and Marketing leader ex-Atlassian) on successfully taking a developer brand to corporate buyers without alienating devs

• Elizabeth Kinsey (Sr. Director of Community at Braze, ex-Slack, Branch) on what it takes to build a vibrant, business-accelerating community program

• Kelly Watkins (Board member, Advisor, ex-CMO Slack, GitHub) on building appealing developer brands and developer-first marketing organizations

• Dani Grant (CEO at Jam.Dev) on lessons learned growing an early-stage startup

• Patrick Woods (Co-founder & CEO Orbit) on the state of developer communities along with best and worst practices that Patrick observes across the spectrum of developer-centric community efforts. 

• Amir Shevat (Early stage investor, Product and DevRel ex-Twitter, Slack, Google) on how developer-PMs like to partner with DevRel and Marketing to drive developer adoption

What questions do you need answered about developer GTM? Who do you want to hear from? Let us know - we’re actively developing more content!

Subscribe to get twice-monthly interviews and occasional roundups to your inbox, or follow along on LinkedIn. Can’t wait to hear from you!