What to consider in your first marketing hire
Talia Moyal on how she’s navigated being the first GTM leader at Gitpod, Airbyte, WorkOS and Lightstep
Developer GTM – by Calyx Consulting
Insights & guidance from the best developer-first operators. A biweekly newsletter by Ceci Stallsmith and Paige Paquette ✨
Subscribe:.rss.atom.json.md.m3u.pls
Dormant Last read · last published · next check
Read 4 days ago and current, but nothing has been published for 24 months.
Latest episodes
It's PLG, it's Sales-led, no! It's Champion Led Growth!
Everything you need to know about champion led growth with Shani Taylor.
Mediocre docs are sabotaging your growth
Fix your docs (and your funnel) with insights from Dave Nunez, a leading expert in developer education
Developer Content Marketing 101
With Paige Schwartz, founder and CEO of Copytree, my new go-to technical content agency.
How Stripe thinks about comms & customer delight
Edwin Wee Arbus on delighting customers, understanding users, and handling trolls
Marketing to enterprise without losing your developer-marketing soul
Insights from Carilu Dietrich, advisor, author of Hypergrowth Leadership, CMO, and former marketing leader at Atlassian and Oracle
Marketing lessons from OpenAI, Retool and Stripe
Krithika Muthukumar has the strongest developer marketing track record imaginable; in this post we get her insights, opinions and hot takes on all things marketing.
How to grow your startup without a big marketing team
Growth advice for founders with Dani Grant, CEO of Jam
Maximizing dev marketing impact & the AI marketing tools that you should try today
With Kathleen Estreich, GP and co-founder at MKT1
Building an authentic developer brand with Charity Majors, CTO & Co-Founder of Honeycomb
Tips for building trust and authority among skeptical audiences
What comes next for developer platforms?
How Ethan Kurzweil invests in developer platforms, what he avoids, and what he’s looking for next.
Ingredients for building a successful developer PLG motion
With Rahul Chhabria, VP of Marketing at Sentry
Growth for developer products
With Martin Gontovnikas, Interim CMO at Vercel & Co-Founder at HyperGrowth Partners
Proven (and Practical!) Strategies for Building Successful Communities
Elizabeth Kinsey shares about how to build a community that actually grows your business.
How to make better decisions through research (and when you should go with your gut)
An interview for startups with Behzod Sirjani of Yet Another Studio, ex-Facebook and Slack
DevRel: What to avoid, when to hire, and how to succeed
An interview with the amazing Bear Douglas
A fresh newsletter series: Developer GTM
Insights & guidance from the best developer-first operators
How to do developer marketing that doesn’t suck
What to avoid, and what to do, when you’re trying to win over developers
Are you a platform?
Everyone calls their product a platform, but true platform opportunities are rare. Does your company have one?
Who are low-code app developers? An intro to five types of builder
Adding nuance to the citizen developer conversation