Start Here

But How Did You Do It? is a publication for aspiring entrepreneurs, freelancers, creatives, and small business owners who want the real story behind building an online business — not the highlight reel.

You’re in the right place if you’re:

• An aspiring entrepreneur who wants to go full-time online and wants to see how it’s actually done

• A freelancer or creative who knows their craft and wants to turn it into a real business

• A small business owner who’s moved online and wants to grow with less guesswork

If someone told you to “just start” without showing you what starting actually looks like — this is where that changes.

Afton Negrea is a digital strategist with over 16 years of experience building brands. After art school in Glasgow and years of working internationally, she co-founded Regent Park Studio — a boutique design studio for founders and thought leaders. She brings the strategic side: the frameworks, the funnels, the decisions that make a brand perform.

Sebastian Kayle is a designer and creative director who’s built brands across three continents. Raised across Africa and Europe, now based in Toronto, he co-leads Regent Park Studio alongside Afton. He brings the craft: the visual identity, the design thinking, the taste that makes a brand worth noticing.

Together, we’ve spent 15+ years behind the scenes of other people’s businesses. BHDYDI is where we finally show the work.

If someone forwarded this to you: Subscribe here. If you’re already in: Hit reply and tell us — what are you building?