Let’s talk demand-driven business ideas.
This week a different format.
In stead of 3 specific keywords I share actionable steps (and some keywords) for 1 business type.
I ran a newsletter for 2 years. Growing it to 13,000 subs was not easy. I had to post a lot on social media, be active in niche communities, recycle content on other platforms,…
If I could start over today, I would start a newsletter around an untapped keyword so I could rank in the top 10 on google and get subscribers on auto-pilot.
Here is how I would do it:
Go to Build The Keyword smart search and try terms like:
ideas
best practices
examples
trends
memes
…
PS: I added a bunch more newsletter keywords to the library.
Bookmark the keywords that:
are business related (not: fashion trends 1940)
have a recurring need (not for example: 2 week notice example)
readers want to keep learning about it (not: curly hair ideas)
are interesting for you to write about
Check the top 10 results in google and make sure there are no other newsletters
Buy a domain name, ideally the exact keyword
Start the newsletter on beehiiv (best for making ad monetization easier) or Substack (free forever)
Optimise your page for the keyword (H1, meta title, body copy, alt text…)
Create super valuable content (!)
Make sure your content is not behind a paywall or subscribe wall (google doesn’t like that, you want people to spend time on your page)
A good example of someone doing this:
I hope this can inspire someone :)
Lee his app (launchcasts) built during the Build Challenge got acquired!
He was ranking in the top 10 for google for ai podcast generator.
A founder with a SaaS in the same niche reached out to Lee.
And he bought it for the domain and traffic (to redirect to his app).
Makes me wonder if this is another monetization option…
Build a free tool around an untapped keyword
Get steady traffic
Sell to founder in the same niche
Our next Build Challenge starts tomorrow. Join Build The Keyword if you don’t want to miss it.
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