Hi BIRLies,
This newsletter is loaded. Like, chipotle-burrito-level loaded🌯. Buckle up.
SF’s first ever Joiners Week, Spring Club Showcase, Sneak Peek of our app to build your club, New Website! 🎉
What’s inside:
✨ SF Joiner’s Week, Apr 21-25 🎉
🔥 Club Showcase: 30 clubs on Apr 30
👀 Sneak peek: our brand-new website + app
🚀 How to actually start a club — 5 easy steps
irl > url. Let’s prove it, SF.
We’ve teamed up with The Commons to bring you the first-ever SF Joiners Week: a 7-day celebration of IRL clubs, connection, and community.
🎬 Kicking it off with our fav film: Join or Die
💫 Full calendar here: SF Joiners Week
Wanna meet your neighbors IRL? Let's hang IRL again.
Spark something new?
Join a club, or start one yourself.
This week’s for you.
Don’t miss the chance to meet the coolest clubs in town — a night of 30 club pitches, a Club Bazaar, and more! 🚀 Join a club. Support the builders. Food & drinks on us!
🗓️ April 30, 5:30 PM
📍 SHACK15
🔗 RSVP here
IRL clubs are having a moment. Come see why.
From the oldest Go club in the US to climate action squads, tennis lovers, art collectives, and science nerds 🏓🌎🔬🎨—you’ll meet the IRL heroes building culture and connection.
Big love to SHACK15 for the gorgeous space & to Hinge One More Hour for sponsoring.
A lot of people have asked us this. It’s simpler than you think.
Here are simple 5 steps —
📣 Share your club idea with others.
📨 Invite your first people to co-create (I → We)
📆 Host a low-stakes hang. Repeat. Build a reliable rhythm.
💬 Keep convos going (WhatsApp, Slack, post-run coffee ☕️)
🤝 Let members pitch in. Make it theirs.
2 things to remember:
Club = Membership = People who commit + care + pitch in. Can your people say, “I’m part of this”? You attend a concert. But you're part of a book club, a tennis crew, a climate squad.
Don’t fall into the trap of thinking bigger events = “more success.” It’s not. Relationships compound over time. 5 dedicated members in your club beat 500 fleeting attendees. So start small. Keep it cozy, forever. Or grow big over time.
Just do you, unapologetically. So go ahead, start a club.
Now you ask:
No, but really, how do I start one? Where do I go start by club?
We got you. You can start in secs. No kidding. Introducing Build IRL App.
As you know, we’ve been building behind the scenes... and it’s almost here 👷♀️👷 Easiest way to build a real club. with your people. Launching on April 28th.
Make it official! Show the world what you’re about —
🎨 pick a dope template,
📸 drop in photos,
🧑🤝🧑show off your awesome members,
❓add FAQs and more
Your club is as strong as its people.
🙌 Say what membership means, and how members contribute
📋 Add intake forms & manage recruitment
✨ Celebrate every new member
Launch Member Dues: No awkwardness, just real support🎉
💳 Seamless and easy Stripe integration
🔄 Easy ongoing contributions
🛠️ Members stay in control — cancel anytime, no pressure
To stay updated - check out the new fresh website we just launched! 👉
This Is Bigger Than Clubs. We’re building a movement:
Thousands of IRL clubs.
Millions of IRL friendships.
A culture that celebrates the builders of belonging. culture. play. creativity. human-ness. connection. IRL.
Culture change is not easy.
But it’s possible.
One club at a time.
One IRL builder at a time.
If you’re hosting meetups, events, or dreaming of starting something real in your city…
Let’s gooooo! 🛠️Build, Build, Build!
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