Hi BIRLies,
Cohort 2 is in full swing — clubs are buzzing, ideas are flying, and we’ve been digging into the BIG questions.
This week we talked about: Folks & Feels.
Who’s you are for? How do you want your people to feel?
Speaking of feels—we’re hyped to drop a sneak peek of our brand-new look today. Same vibe, fresh take. Full reveal coming soon…
So In This Week’s Edit:
🎨 Build IRL Brand reveal – Same feels, fresh swagger.
🔥 Folks & Feels – Making the first 30 sec count.
🧘♂️ Community Village is Opening Its Member’s Circle! 🌿
📅 Build IRL Showcase Apr 30 @ SHACK15 — meet the coolest clubs in town!
🔥Folks & Feels – Making the first 30 sec count
You know our mantra: Focus on the who, make them feel the feels.
⏳ First 30 sec: Can I see myself here?
💡 First 30 min: They get me.
🤝 First 30 days: I’m part of this.
Vibes aren’t just words—they’re built with all 5 senses: 🎨 colors, 👃 smells, 🔊 sounds, 👥 people. Did someone greet you with a smile? What’s the first feeling you get? How does the space feel? What’s the vibe from the first moment?
Many clubs nail the in-person vibe but struggle to bring it alive in their design to attract their kind of people. The fix?
3 simple things:
🏷️ Club’s Name & Tagline
🎨 Logo & Colors
📸 Photos & Videos
These don’t replace IRL feels, but they show your energy to the right people.
Need proof? Check these legends out:
🍕 Fat Boy Run Club
🔹 SF’s Most Unhinged Run Club
🔹 Logo? A pizza running in a Santa hat …
🔹 Photos? B&W, chill—dads, kids, everyone. Instant community vibes.
🟢 Friend Cult
🔹 Not a social club. A Friend Cult.
🔹 Logo? Bright green mystery cult seal?
🔹 Photos? People in paper bags talking about why they joined. Weird. Fun. Theirs.
At the core? Fat Boy is a run club. Friend Cult is a weekly dinner hang. But their design speaks who they’re for, not just what they do.
Do you need all this figured out before your first gathering? Nope. But when you send that first invite, flyer, or poster—remember: First 30 sec.
🚀 New Look. Same Feels. Build IRL!
Speaking of feels—we’re hyped to drop a sneak peek of our fresh look.
Same heart, fresh chaos. ❤️
Think: building blocks, entry ways, real convos, playground, group hugs, …
It’s colorful, bold, and just the right amount of chaos.
It’s greens and purples,
whites and blacks,
yellows and oranges
— it’s all the flavors of being you and being together.
It’s messy,
it’s creative,
it’s a little rebellious,
a little quirky,
a little adorable,
it’s bloody real (go, on pick it up!),
and a whole lot of fun — just like the clubs we love.
Built on values we care about:
🔎Be Truth seeking.
🍋Be FUN.
🌟Be Excellent.
🔥Be Bold & Creative.
❤️Care. Give a sh**.
✌️Be kind.
🤗Do good.
Hope you enjoy where we are headed with it! Thoughts?
✨ Community Village: Join Member’s Circle! 🧘♂️
Community Village, from our second cohort, is inviting new members in their Member’s Circle!
CV is a community-first approach to meditation, oriented towards people in their 20s and 30s - and open to ALL (they don’t check IDs!)
If you’re a meditator looking to bring your practice to life through real friendships—CV’s Member’s Circle is for you!
It’s a peer-led, co-created space with:
🧘♀️ Meditations & sharing circles
📚 Book clubs
🍲 Potlucks
🥾 Hikes & backpacking
💖 Volunteering & more!
A place to connect, learn, and grow—together.
📅 Sign up here by April 6 to join the Member’s Circle! Or hop into their general announcements group here to stay in the loop on weekly public gatherings.
🌸 Build IRL’s Spring Cohort Showcase! 🎉
Join us for a night of 30+ club pitches, a Club Bazaar, and more! 🚀
Meet amazing in-person clubs across the SF Bay Area—creating culture, sharing passions, and having a blast while making our city stronger! 💪🏙️
From the country’s oldest Go club to art collectives, science clubs, tennis lovers, and beyond … 🏓🎨🔬
📅 When: April 30, 5:30 PM onwards
📍 Where: SHACK15
🔗 RSVP here
Come meet the builders, join a club, and connect with locals who care about bringing people together IRL! 🤝✨
A HUGE shoutout to SHACK15 hosting us in their beautiful space, and Hinge One More Hour for sponsoring the Showcase! 🙌
That’s it for this week!
Catch you soon, Besties!
Let’s gooooo! 🛠️Build, Build, Build!
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