Today is one of the biggest days of my career so far. Today is publication day. It’s the day that Elevate is officially out there in the world. It’s a bloody cool day. If, for some odd reason, you still haven’t ordered it, head to this link and use the code ELEVATE40 for 40% off. My treat.
Over the last few weeks I’ve taken you through the process of creating Elevate, from concept to cover and everything in between. I don’t feel like there’s much more to say other than just how proud I am of what we’ve managed to create. From the very beginning, I said I wanted a book that screamed vibrancy from every angle — the way it looked, the way the food tasted and the way it makes you feel — I really feel like we’ve achieved that so I couldn’t be happier.
I was lucky enough to get some incredible endorsements from some of my biggest culinary heroes and, instead of rambling on today, I’ve decided to give you one of those endorsements. Aktar Islam is a chef who I’ve watch since I can remember. H…
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