Behind the Business Part 9: Brand Deal Breakdown

Welcome to the ninth installment of Behind the Business, a series where I deep dive into the inner workings of building a multi-million dollar content business and media platform. Over the last 4 years, I’ve written two books, grown my social platforms to well over 1 million followers, and learned a TON along the way. I am so happy to have you here - and I know you will love this series. Expect new BTB articles every other week - and if you have a topic or a question you’d like me to dig into, please leave it in the comments! xx (btw - these are LONGGGG and detailed. So dedicate some focus time and take some notes! <3)

Brand deals are one of those things that look really glamorous from the outside and are honestly just... a lot of back-and-forth emails. I’ve been working with brands now for about 6 years, and I’ve made plenty of mistakes along the way, from undercharging, saying yes to the wrong brands or to deals that didn’t fit my brand (sometimes it’s hard to not take the money), to not reading a contract closely enough and getting screwed. So today, I am going to be sharing everything I’ve learned about working with brands and what you should know if you are a new or aspiring creator!

Here’s what I’m going to cover:

👉🏻 How I think about brand deals (fit vs. money)

👉🏻 How to decide your rates

👉🏻 The contract details nobody explains to you

👉🏻 Working with a manager/agent

As always, my inner thoughts and BTS of my business is reserved for paid subscribers only. If you want to read on, I’d love to have you! <3