Welcome to the seventh installment of Behind the Business, a series where I deep dive into the inner workings of building a multi-million dollar content business and media platform. Over the last 4 years, I’ve written two books, grew my social platforms to well over 1 million followers, and learned a TON along the way. I am so happy to have you here - and I know you will love this series. Expect new BTB articles every other week to start - and if you have a topic or a question you’d like me to dig into, please leave it in the comments! xx (btw - these are LONGGGG and detailed. So dedicate some focus time and take some notes! <3)
Pretty sure I get asked about my business finances at least once a week, if not more. I have shared a lot about my personal financial journey over the years, but I really haven’t divulged too much about the BTS of the business of it all.
When it comes to my personal finances, I am obviously pretty Type A. But my business finances? Transparently, they are nowhere near as clean. Business finances can be reallyyyyyy intimidating, and for me, it’s been a learning curve over the years. I’ve made a handful of mistakes along the way, but over the last few years, I finally feel like I have a really good system down where I am not stressed about monthly fluctuations and I’m able to give my accountant clean data for tax season.
If you are self-employed, or even have a side business where you are earning extra income, I think you will find this breakdown helpful. Remember though, I am NOT an accountant, and if you have specific questions, you need to contact a professional (not me, because I can’t and won’t answer them).
Here’s what I am going to cover:
How I think about money as a business owner (revenue vs. profits)
How my business is registered + why
Bookkeeping + maintenance + saving for taxes
How I pay myself + distributions +Retirement
As always, my inner thoughts and BTS of my business is reserved for paid subscribers only. If you want to read on, I’d love to have you! <3

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