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The Seeker with Brad Wetzler · Jul 22, 2026

Join me for a new class, Travel Writing with Heart: The Art of the Travel Essay and Memoir

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Brad Wetzler · The Seeker with Brad Wetzler

Hi Friends,

I was lying in savasana in a noon-hour yoga class when a cover of the U2 song “I Still Haven’t Found What I’m Looking For” began playing. As odd as it might seem, I was instantly transported in my mind and body back to 1987 and the Irish Sea, where I woke up on a bench in a ferryboat’s pub after a beer-y evening and a full night of choppy seas and gut-wrenching sea-sickness.

My watch said 5:30 am, and so I stood up, pushed open the pub’s door, and climbed the stairs the deck. I inhaled deeply, feeling the damp, salty air fill my lungs. What a relief after 6 hours in a smoky pub.

I took this selfie in the jungle of Costa Rica a few weeks ago.

I stood at the railing and watched Dublin approach. I was on the road. I even had a copy of On the Road in my backpack. It was that sort of trip.

To the far left, my eye caught a hill south of Dublin.

The hill wasn’t the interesting thing. But the large cross atop the hill had caught my attention. I immediately had to touch the cross.

A little background: At the time, I was a 21-year-old philosophy student at Kings College in London on fall break from my studies. The previous evening, I’d been sitting in a pub near Russel Square, where I lived, eating fish and chips from a newspaper wrapper, when I had the impulsive idea to grab my guitar and head to Ireland for the week. After paying my bill, I stood at the pay phone and tried calling my friends Catrina and Rich to see if they wanted to join me on a little adventure.

No answer.

So, back in my dorm room, I grabbed my guitar and hopped a train to Holyhead, Wales, where I then caught an overnight ferry bound for Dublin.

At the time, I was a decent acoustic guitar player and a middling singer with a very limited range. My vague plan: bop around the island republic, busk at train stations, and perhaps get comped a few Guinnesses by playing James Taylor and Neal Young songs in pubs.

But now that the sun was rising over the Irish Sea, my focus wasn’t on singing songs but on this cross that grabbed my attention. I had to press my hand into it, I thought.

As soon as the ferry docked in Dublin, I taxied to a hostel and dumped my guitar and bags. Then I took the train the far south end of the city and the base of this cross-bearing hill.

It was raining hard. Nevertheless, I trudged up the hill getting more soaked by the minute. At the rounded summit, I stood there, catching my breath, looking north toward this new strange city that I knew very little about.

Then, I did it. I pressed my hand into the stone cross, a small ritual I didn’t fully understand but one that felt necessary.

I don’t why I did this. Knowing who I grew up to be, yeah, I get it. Of course, that’s what I did. It makes perfect sense to hike up a hill in the rain and press my hand into a stone cross. And, if you’ve read this newsletter,, it probably makes sense to you, too.

I’m obsessed with life’s mysteries, synchronicities, and big questions.

This is just the sort of thing I did then—and still do.

I ended up having a rousing time in Ireland. I met a woman my age named Roisin and we hitchhiked to Galway. I played songs in pubs, and one night, I filled my belly with pub food and made a few Irish pounds by belting out “Me and Bobby McGee” as the pub-goers sang along. It’s a beautiful memory, and it remains the only time I remember making a dime from playing the guitar.

Reflecting back on this time, I can see that I’ve always had the DNA of a seeker, and more specidically, of a travel writer. Within a few years of that trip to Ireland, I landed a job as an editor at Outside magazine.I worked my way up the masthead there, and then I left to work as a freelance travel and adventure writer. I spent decades filing stories from far-off and exotic locales for the big magazines, including The New York Times, National Geographic Adventure, Outside, where I was a senior editor and contributing editor.

I know this area code of travel and adventure writing as well as anybody alive.

And now, for the first time in a long time, I’m offering a course on how to write a memorable travel essay and/or memoir. The class is called Travel Writing with Heart: The Art of the Travel Essay and Memoir.

I’ve provided the details below. Reach out in the comments section if you have any questions. You can also sign up here, and at the link at the bottom of the page.

Sign up for Travel Writing with Heart

Here are all the details:

Travel Writing with Heart: The Art of the Travel Essay and Memoir

A Four-Week Live Online Workshop with Brad Wetzler

Write powerful stories about the adventures of your life

So back home unpacking your suitcase after an adventure that you know changed you.

Your notebooks are crammed full of your observations, thoughts, and feelings scribbled down in cafes and on trains.

Your phone is loaded with photos.

But now what?

You’d love to tell the story in a way that takes readers on the journey with you. You want them to experience the outer journey—the natural beauty and the cultural sites too—but you also want them to experience your inner journey, too. What you experienced inside. Why this trip mattered so much to you. And what insights and lessons your adventure taught you that might help them understand their own travels and journeys through life.

The tricky part is turning your experiences into writing worth reading.

How do you write something more engaging than merely a travel diary, that often dull, blow-by-blow rendering of what you did and saw? How do you bring the places and people alive so that the reader sees them through your eyes?

This is the work we’re taking on here.

During four weeks of lectures, discussions, assignments, and workshopping, you will create a vivid travel essay that accomplishes all of this. Each week, you and your fellow travelers will tackle writing assignments, read your portions of your stories out loud in class, and received expert editorial feedback.

Once week feeds into the next.

When we’re done, you’ll have a completed travel essay plus a clear grasp on how to write future essays that include a strong narrator, rounded characters, sizzling dialogue, and deep reflections about what your travels mean to you and perhaps others.

This class won’t consist of me talking at you the entire time.

Whether your travels have taken you to the high trails of Patagonia, the back roads of Kansas, walking the Camino de Santiago, a stint living abroad, the hiking trails in your backyard that you know by heart, or a weekend trip back to the town where you grew up, you’ll learn the same principles and techniques that the best travel writers use to bring place and people alive.

Why Learn From Me?

I got my start in 1990 as an editor at Outside magazine. Working there gave me the opportunity to learn from (and eventually edit) some of America’s finest travel and adventure writers. These writers helped shape how I understand traveling and telling stories about travel. Editing taught me the fundamentals of travel writing. I shepherded rough drafts through the process of becoming a published travel essay. I learned how to guide writers to construct tight, powerful ledes, write vivid scenes, craft scintillating dialogue, trim what didn’t belong, and find the bigger truths hidden in a story. That kind of training and experience? You can’t learn this in school.

Next, I left the editorial desk to become a freelance travel and adventure writer myself. I wrote about through-hikers on the Appalachian Trail. I stood next to the Greenland Ice Cap, covering the future of adventure and exploration. For the next thirty years, I took on one major travel assignment after another. India, Indonesia, Israel and Palestine, the Amazon, the Arctic, Russia, the Mexican Sierra Madre, Scandinavia, the Caribbean, and all across the American West. My writing appeared in Outside, National Geographic Adventure, Travel + Leisure, The New York Times, Men’s Journal, Newsweek, Wired, GQ, Yoga Journal, and plenty of other outlets.

At some point along the way, I figured out some essential truths about travel writing. The best travel essays don’t are built around characters you can’t forget, scenes that a reader can feel themselves inside, storytelling that feels genuine, dialogue that resonates in your body as true, close observations of places and people, and a writer who’s in full control of the narrative, even if, at times, the adventures got a little out of control. These are the tools we’re going to work on.

What You’ll Learn:
During the workshop, we’ll dig into how to:

•locate the real story hidden inside your travels
•unleash a vivid sense of place
•construct scenes readers can see and hear and feel
•write dialogue people believe
•shape characters that readers can’t forget
•build a narrator that readers trust and believe
•collect and arrange your field notes
•interview strangers and get them to open up to you
•fold history and research smoothly into your story
•uncover the deeper meaning below the surface events
•organize and revise an essay with confidence, and
•get your work ready for publication.

I’ll also pass along many of the hands-on storytelling approaches I’ve built up during thirty-five years as a writer and editor.

How the Workshop Works
This operates as a workshop in the real sense. Each week, I’ll offer a craft lesson and hand out new reading assignments. Between sessions, you’ll write and refine your essay. When we gather again, you’ll bring what you’ve written, read sections aloud, and get expert editorial responses from me and the group. You’ll learn from your own hard work, from hearing other writers’s stories, and from the conversations we have in class.

When the course wraps, you’ll have completed a travel essay. Not merely begun one.

Enrollment caps at twenty writers so everyone gets the chance to share their work and receive real feedback.

Weekly Schedule

Week One: Finding the Story
Every journey holds multiple possible stories. We’ll pinpoint the one that most deserves your telling. We’ll talk about how to begin a great story; how to write with curiosity and conflict. We’ll discuss locating the main question pushing your essay forward. Your assignment: write the opening of your essay.

Week Two: Bringing a Place to Life
Our attention turns to scene, dialogue, character, sensory detail, observation, interviewing, and building a strong sense of place. We’ll also start reading student work aloud and talking through revisions. Your assignment: expand your essay through scenes and characters.

Week Three: Discovering What the Journey Was Really About
We’ll discuss voice, theme, structure, and how the outer journey through the world connects to your inner journey. Plenty of writers realize during revision that the essay taking shape isn’t really about the destination or the passport stamps. It’s about something much deeper. We’ll keep reading great travel writing and discussing student work. Your assignment: complete a full draft.

Week Four: Making Art from Experience
Our last class focuses on revision. We’ll address pacing, structure, beginnings, endings, transitions, story compression, and how to make good editorial choices that turn a competent story into literature. We’ll also use the final minutes of the evening to discuss publishing. I’ll walk through what I’ve learned about crafting effective query letters, pitching editors, locating markets for travel essays, deciding whether a piece fits a magazine, literary journal, Substack, or memoir, and how to live and sustain the writing life after the workshop ends.

Schedule

Mondays: September 14, 21, 28, and October 5
6:00-8:00 p.m. Mountain Time

Tuition

Standard Workshop: $495

Includes four live online workshops, weekly writing assignments, expert editorial feedback, opportunities to read your work aloud, publishing discussion, additional resources, and a completed travel essay.

Premium Workshop: $1,095
This package includes everything in the Standard Workshop, plus four private 45-minute editorial conferences with Brad (one each week), personalized guidance on structure, voice, scene, revision, and theme, and individual publishing and pitching advice. Enrollment for the Premium option caps at six writers.

Who This Workshop Is For
This workshop is for anyone wanting to write more deeply about place and travel. You don’t need stamps from six continents. Some of the best travel essays ever written happen a few miles from home. This class is also a great fit memoirists, essayists, journalists, travelers, adventurers, and anyone who has been itching to finally tell the story of that journey that changed your life.

About Brad Wetzler
Brad Wetzler is the author of Into the Soul of the World and has spent more than thirty years writing and editing stories about travel, adventure, memoir, and the search for meaning. A former senior editor who spent 19 years on the masthead as a contributing editor at Outside magazine, his work has appeared in The New York Times, National Geographic Adventure, Travel + Leisure, Newsweek, Wired, GQ, Men’s Journal, Yoga Journal, George, and many other publications.

Today, Brad works as a memoirist and essayist, memoir writing coach, developmental editor, and teacher. His workshops blend the rigor of literary journalism with the emotional depth of memoir. He helps writers uncover the stories hidden inside their journeys, he teaches the craft to tell these stories well.

Join Us
Ever journey gives us story that lives inside us. And if you’ve been wanting to write yours, I’d love to help you bring it to life.

Travel Writing with Heart

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“Brad Wetzler has led the very definition of an adventurous life, but in Into the Soul of the World, he gives an unflinching account of his interior adventures. Wetzler’s soulful quest, by turns anguished and transcendent, will resonate with readers around the world who struggle to find purpose and a sense of the holy in the ambient jitter of the digital age.”

Read the original on bradwetzler.substack.com

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