Koto breathes new life into Floridian arts institution The Norton
The brand strategy underpinning the entirety of the new identity is beautifully simple, summing up everything The Norton is about in succinct, accessible terms: ‘Where Art Meets Life’.
∙ Paid
The Norton Museum of Art began life in 1941 in West Palm Beach, Florida, and in the near-century since, its whole raison d’être has been based around its role as a place where “art and life meet as a part of everyday art”.
As such, it acts as more than a look-don’t-touch-style gallery space: the garden, gallery and restaurant are seen as a holistic enti…
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