Another Collective’s identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes
The smash burgers trend shows no signs of going away: one of many think pieces, however, dubbed the meal "a flattening of creativity" – a charge that couldn't possibly be levelled at this superb work.
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Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ – the ‘what something looks like’ divorced from the world around it, food trends aren’t just about ‘edible stuff’, or ‘what things taste like’.
Such movements both hold up a mirror to, predict, and feed back to us (literally, in the case of food) fa…
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