Abitibi-Témiscamingue by lg2

Sometimes, in its simplicity, a logo looks like it designed itself. Other times, the solution was just hidden, waiting to reveal itself. Here, it’s the latter. In the overlapping of an ‘A’ and a ‘T’ you get a neat little coniferous tree, the terminals of the ‘T’ adding a mid-tree flaring that really sells it. Throw in a bit of pseudo-texture and ink bleed it looks like it has existed for decades, a timeless mark, for an ancient region. The container anchors it in the vernacular of trails and parklands, of ranger badges or of scouting achievement. Lovely work by lg2.

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Hometree by How&How

Hometree ‘excels’ in transitioning homes towards more greener heating and energy solutions. Wether it be boilers, home cover and ‘green finance’ Hometree has it covered. Transformation and the green agenda are the foundation for a distinctive new logo, an unusual ‘twist’ on the universal motif of a tree. Familiar yet distinctive and ownable, scaling up and down well. Placed within a system of colour, type and image the twisting path of the tree generates the impression of affordable road to a greener future. Read and see more here.

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