Without ever overtly leaning on the boring old origin story stuff, minimalism to the point of boredom to signify quality and so on, this identity succinctly conveys reputation, ethics, and quality.
∙ Paid
Sydney-based Mecca Coffee started life in 2005, and has since become one of the city’s leading specialty coffee roasters, importers, and retailers. To mark the company’s 20th anniversary, Christopher Doyle & Co. (Ortto, Machine Screen Printers, New Aim), which is also based in Sydney, was brought in to evolve its brand identity across “packaging, mercha…
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