Deep Dive: The Eyeshadow Stick

This Eyeshadow Stick was supposed to be something totally different.

Originally, I thought: let’s just remove the shimmer from Just A Sec and create a set of beautiful matte shades. Simple enough. Except when we put the first version on the eyes, it looked flat. Not pretty. Not alive.

Back to the drawing board.

What we created instead is an eight-hour, no-crease formula that’s almost impossible to mess up. Swipe one shade all over the lid. Add a lighter tone under the brow. Go deeper if you want more definition. It’s meant to be easy, and to look good in real life.

No shimmer. No shine. No creasing.

Theres 8 Neutral Shades

• Cream: A light bone

• Sand: A light beige

• Taupe: A cool taupe

• Toffee: A warm taupe

• Smokey Grey: A neutral deep grey

• Brown: A deep chocolate with subtle gold pearl

• Smokey Brown: A neutral medium brown

• Dark Brown: A cool chocolate brown

Give us a reason to NOT love The Eyeshadow Stick, we’ll wait…

• Dermatologist Tested

• Creamy, effortless glide

• Won’t crease, transfer, fade or smudge

• Incredibly easy to use (Beginner friendly)

• No brush required

• Ideal for day or night

• Creates casual and dramatic looks

• Universal, neutral shades

• Complementary on all skin tones

• All-Day Coverage

• Layerable

• Silicone-Free

• Talc-Free

Here’s a video of a few different eye looks. Let me know any other questions you have.