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Business Wise · Jun 10, 2026

The receipts are in: AI search is compounding, fast

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Real May numbers from three DTC brands

Hey y’all,

I had a big dinner party at mine last weekend and somehow fit 30+ people into my apartment. We had pizza and wine and people stayed till 2am. I do these dinner parties monthly, so if you’re based in Paris and want to join the next one, give me a shout.

For this week’s letter, I’m gonna run through a few news updates to keep your finger on the pulse — but the big one today: I went digging through our own clients’ May numbers, and the picture got a lot more concrete than “AI search is coming.” Plus a small heads-up at the end that’s worth two minutes of your time. So: news first, then the receipts, and we’ll end with a cherry on top.

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Read on bizwise.substack.com

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