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Beth Mathews Design · Apr 21, 2026

Dear Designer: A Monthly Design Advice Column — Landing a Gig with Penguin Random House, Giving Better Feedback, and More!

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Beth Mathews · Beth Mathews Design

Welcome to the first issue of “Dear Designer”, a monthly design advice column where I collect your questions and share honest insights into the design industry! This advice column kicks off with a bang, with guest answers from a seasoned book publishing art director. I then share my advice on how to give design critique and more! I hope you enjoy this series as much as I enjoyed receiving your questions!

Q: I would love to work with Penguin Random House/DK Books one day. How did you end up working on a project for them?

A: Nice question! I would love for that to happen to you, too! They originally reached out to me via their art director extraordinaire, Gemma Doyle, and she was kind enough to answer this question for us! Straight from the Art Director’s point of view.

Read the original on bethmathews.substack.com

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